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Copywriting 2min

Now it’s easy to explore Adega de Borba’s 100-year history.

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Adega Cooperativa de Borba is one of the oldest wineries in Portugal, being an important reference not only in Alentejo but also throughout the country. For its success, it was crucial the commitment of all the associates and the sustainable practices that were adopted to turn the production process more environmentally friendly.

 

The challenge

Sometimes we struggle with projects in which collecting and producing information is a hard challenge. Although, Adega Cooperativa de Borba gave us a completely different mission: incorporate almost a century of history into the new institutional website.

The million-dollar question: how to make it visually appealing, readable, and interesting? To find the answer we asked our copywriting and software development teams to work side by side in order to achieve the best content balance possible.

 

The process

From the first meeting, we got a clear goal: Adega Cooperativa de Borba’s new digital portal should be must more than an institutional website: a free guided tour to viticulture, to the community, and also to Alentejo.

The historical timeline was essential in this process. Starting with the latest events in the Adega, it goes through different episodes that influenced the vineyard in Borba, and ends with the year 1000BC, when vines were introduced in Alentejo. By using this section, we were able to group relevant information that otherwise would not be used.

On the other hand, to turn the pages less extensive, we focused on the most relevant content, incorporating blocks linked to sections with a broader context of the themes. One of these examples is the Presidents’ chronogram, where we used a more visual approach on the homepage, moving the descriptive text to another area.

Besides that, all the blocks used with iconography and relevant facts were helpful to split the content and to highlight specific numbers and achievements from Adega Cooperativa de Borba.

Finally, it wouldn’t make sense to welcome the new visitors without meaningful images representing Adega Cooperativa de Borba’s production, Alentejo, wine varieties, and also the people who had an important role in the winery.

So, we analyzed an image bank with more than 500 photographs. After a thorough selection, we chose the ones that best portrayed the winery in the main sections of the website.

 

The result

When accessing the new institutional website, we are sure that the visitor will get a clear idea about the size of Adega Cooperativa de Borba, its sustainable practices, its production methods, the way the wines are stored, and the reasons why Borba is one of the Portuguese sub-regions with greater capacity to generate quality wines.

Combined with this immersive experience, it became possible to browse the entire portfolio of Adega Cooperativa de Borba in a simple and intuitive way.

Don’t waste more time, grab your glass, and embrace this wine journey now!

 

Written by: Diogo Santos

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