Salsa is a Portuguese brand, a pioneer in the world of denim wear, specialized in the creation of technical fits, which favor and highlight the body’s shape, combining the trends with maximum comfort and quality.
Vitamina. was responsible for the development of the whole strategy to the celebration of Social Media Day, which included the concept creation and the development of communication pieces for the Go Pink campaign.
To celebrate the positive impact of social media, Vitamina. and Salsa joined forces in the Fight Against Breast Cancer. Between June 30th and July 14th, for every two followers on @salsaofficial Instagram, Salsa donated 1€ for the fight against breast cancer to three institutions: iMM Laço fund in Portugal, Fero in Spain, and Le Cancer du Sein, parlons-en, in France.
The starting point for the development of all communication materials originated on the development of Key visual, which worked as a creative and visual summary for the campaign concept.
Development of several communication pieces to share on social media, namely Facebook posts, Instagram posts, and Instagram stories, which followed, step by step, the campaign and the growth in the number of followers.
Elaboration of two newsletters with the purpose of informing and reminding the days in which the campaign was running, as well as to increase its conversion rate.
Composition of smart SMS shared with the brand’s data base, which allowed to reach the public on the same device in which the conversion would occur: mobile.