When it comes to digital marketing, video it’s still one of the most effective ways of communicating. But it is as well, one of the most used tools nowadays, especially with social media like Youtube or TikTok.
So a good option to use video more uniquely is motion graphics. 65% of people are visual learners so this is a fine way to connect with your audience. Motion Graphics are animated videos. They can be 2D or 3D animations or, as you may know, GIFS.
There’s a lot of different types of animated videos since they can have audio, voice-over, or even sound effects. A good feature about animated videos is that you don’t depend on external factors like, for example, the availability of a team to shoot. It all happens inside of the animation program and relies mostly on the motion designer.
Some of the applications of motion graphics are:
Ads: either online ones or on television.
Promotional videos: any type of video you want to produce regarding your brand
Explainer videos: this is one of the most common forms of motion graphics currently used in social media. It is used to explain anything, a process or a tutorial
Employer branding videos: that shows the culture of your brand
Social media videos: to be used in social platforms and it can be about a product/service or just an entertaining video
So why should you use motion graphics on your social media?
They make information easier to understand
Visual communication is easier to engage and it’s processed almost immediately. Visual storytelling makes your information simpler and clear. It can also make mundane information seem more interesting. This is where explainer videos come in because using motion graphics to explain how a process, product, or service works, or to break down dense data or information, increases the chances of comprehension and engagement.
You just have to watch it
People prefer watching videos to learn information rather than read it, so watching animated videos the information is all ready for the audience to consume, it requires less mental energy
Increases brand awareness
You can adapt the design of the animated videos with your brand identity, such as colors or logos. So if you are, among other companies in your market, the few that use this type of video it will be much easier to associate your brand with it and the audience quickly recognizes your brand.
They can be used in various formats
With each social media platform comes different formats and your animated videos can easily be adapted to all of them, be it in aspect ratio or length. It also works very well on mobile versions. So besides being able to be repurposed motion graphics can also be shared through many people and types of social media.
Simpler information in a short amount of time
With animated videos, you can say more in less time, and in social media, where the attention is wildly divided by all the visual stimuli, this is key to increase awareness and engagement of your brand.