Salsa is a Portuguese brand, pioneer in the world of denim wear, specializing in the creation of technical fits, which favor and highlight the body’s shape, combining the trends with maximum comfort and quality.
Vitamina. was responsible for the development of the whole strategy to the celebration of Social Media Day, which included the concept creation and the development of communication pieces for the Go Pink campaign. To celebrate the positive impact of social media, Vitamina. and Salsa joined forces in the Fight Against Breast Cancer. Between June 30th and July 14th, for every two followers on @salsaofficial Instagram, Salsa donated 1€ for the fight against breast cancer to three institutions: iMM Laço fund in Portugal, Fero in Spain and Le Cancer du Sein, parlons-en, in France.