From a content marketer to another, we all know that work can get hectic! Chill, we have all been there.

From a content marketer to another, we all know that work can get hectic: “Need 10 posts about the car convention by the end of the week, oh! need to find an image that suits the copy of that Instagram post, for the ebook and I also need a list of at least 20 themes, etc."

Suddenly, you feel the right side of your brain shutting down, no more creative days in the horizon and you can already see the demise of your passion for content.

Chill, we have all been there. Although, this perspective might be synonym to doom & gloom, don’t despair.

Content-focused business practices and process are relatively new and still evolving. I'm a real content marketing strategist at a heart, not at all a content strategist. So, I did find it difficult (and still do sometimes) to balance both: the creative, fun side of content creation and the focus on the goals and outcome of the content.

You know in your heart that true valuable content is one that serves a specific purpose. You need to adapt your content not only to the business you are talking about but also to its goals. You need content to be more than just brilliant, you need it to effective. The Content Marketing Institute says that we need to talk about two types of jobs related to content: the content strategist and the content marketer

The difference between the two types of strategists, although a little hard to explain, it's quite easy to grasp.

For starters, they have different purposes:

Content Marketer Strategist - Content Oriented - makes great content, one that has the potential to go viral, makes editorial calendars like no one, knows exactly which tone to adapt to your business.
Content Strategist - Market Oriented - turns content into a business, values content based on the outcomes, on the KPI’S, the numbers, sales and if the workflow process that can be easily reproduced.

WHICH ONE DOES YOUR COMPANY NEEDS?

Ideally in a super company there will be room for the two roles.

However not being able to afford the two, there is only one thing to do: become them both.

If you are capable of playing the two roles, not only will this enrich your work as it will enrich your multitasking and develop your business sense.

This will be an asset for any agency or company. Improvement of the results is always a goal to strive for.

And think you'd be like a super power, you would emerge in the room and a theme song will start playing and someone would say in voice over: “THE MASTER OF CONTENT” or something like, I mean...don’t get carry away.

SET UP

The question in my mind for a good 2 days while I was letting this book sit there on my coffee table was: Why should I read it?

I’m not starting my own business or managing a team, I’m between jobs leaving a company that I love which couldn’t love me in return for a job in the stressful world of a digital agency. And so, I felt that there were more accurate books that would be more helpful in that moment.

However, one day (while I quickly ran out of other things to do - that were sooo major) I started reading the first paragraph in the book. And two weeks later, I had devoured the whole thing.

THE HOOK

Rework is all about asking the right questions. Although, you might think that does not apply to you, it does. If you are part of an industry, of a company, if you are a CEO, a freelancer or an intern you should read this book.

Rework makes you think about your behavior in the workplace and questions your attitude towards different problems. The solutions might not be what you are looking for but what’s key is the crucial questions it raises.

MUNDANE CONCLUSIONS

Business plans are trash, long meetings are the plague, the phrase “long-term strategy” means nothing and the ideal work week has between 10 and 40 hours in it. Yep. You read that right.

The authors live by the premises in the book, it’s their guide and has help them found a small company that every year makes millions of dollars which is 37 signals.

Here’s my take away from their philosophy:

Develop something that you would want to use on your daily life.

Start with something that could solve your personal problems or your work problems.
Focus on doing one thing right.

Failure it’s not a premise for success, learning from mistake is overrated.
Problems usually have simple solutions.

Don’t sweat more than you have to. You usually know what the consequences are, deal with them. Be open, humble and transparent.
Meetings are toxic.

If a meeting is mandatory then something concrete must come out of it.
The time to launch is now not later.

An ideal setting is never going to happen. Find out soon rather than later if your idea works.
Before hiring for a specific area, do the job yourself.

Then you know what works and what to expect from your employee.

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SEE ALSO: Why having a content strategy matters? Rework preaches what worked for the authors: a revolutionary work philosophy that focuses on personal satisfaction, productivity and the pursuit of an ideal.

‍It’s up to you to take away the conclusions that might really work for you.

Our web designer, Rui Bogas, has a really strong opinion about how you should bond with your clients. See if you agree!Clients are not evil, they are just taking care of their business.SEE ALSO: DESIGN FOR YOUR CLIENTS, NOT FOR YOU

Every time we start a new project, we have to put ourselves in other people’s shoes in order to understand what are their main concerns and find a way to solve their problems, but there’s a thing that we seem to forget sometimes and we seem to be most afraid of (even more than our final users). I’m talking about clients.

Of course there are all kinds of clients all over the world, but why do we feel afraid of them most of the times? In a matter of fact, they run their business and they want to succeed. But just like the steps we take to discover what our user wants, why don’t we force ourselves to understand our clients deeper and build a better relationship with them? What if we were in the same situation as them? What would be our needs? What do we value and we would like to see in other companies that we work with? How can I trust in those companies?

These are some important questions, but there’s a lot more that we need to ask in order to put ourselves in their shoes. If we were on their side, I’m sure we would do the same thing.

Why to put ourselves in their shoes?

First of all, we need to meet our clients and get to know them as much as possible. What does he like? What’s the most important for him?

Then we can think about some questions like: What does he really want to do? What’s the work all about? Why would he even think about that? Why not? How can it benefit his business? And so on…

Getting to know the client can be extremely powerful and that’s when they start to feel confident about us. It’s a great way to introduce ourselves and show him how do we work and which are the procedures. Here’s where our key point comes in! What about if instead of only showing him what we do, we integrate him in the work process in order to work towards the same goal?

That way it will help us understand his point of view and he will understand our way of work, experiencing working along with us.

Here at Vitamina., we are starting to do that and the results are showing. The only way to improve our work and deliver a product that solves real problems is through collaboration with clients and there’s nobody that understand their business better than themselves and at the same time, we are “designing for our client, not for us.”

The main advantages of working together

Working together with our clients will help us building a better and healthier relationship between us, we will be able to fulfill their needs, so that we can create more opportunities to work with them in the future.

‍Together, we can create better products with a better user experience, that solve real problems for every user's needs.

‍This is not an easy task, because every client is different, but with a lot of practice we start to get some results and provide more value for our clients, only this way we can be valuable.

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