For those who deal with social media management on a daily basis, an ill-fitting analysis is like navigating a sea of uncertainties, unsure if desired outcomes are being achieved. However, with the constant changes in the digital world, from relentless algorithms to shifting consumer behaviors, do metrics from the past still hold relevance today?
In this article, we delve into this transformation, from the days when follower count dictated success, to the present, where engagement and tangible conversions take center stage. Don't miss out on this journey!
Remember the days when follower was the ultimate marker as the indicator of success on social media? And likes? Ah, how those metrics used to be hailed as the pillars of online recognition! However, here's the truth we didn't fully acknowledge at the time: those numbers don't always tell the whole story.
While a surge in followers may seem impressive at first glance, this metric doesn't truly reflect the essence of interaction. Likes, known as a measure of "vanity," may offer a positive perspective, but do they truly represent the value of your content?
In today's digital landscape, quality reigns supreme over quantity, and engagement serves as a crucial metric in any social media strategy. While likes hold significance, metrics such as shares and "saves" take precedence in gauging user involvement.
Paying attention to engagement is key to understanding what is captivating or disinteresting your audience in your posts. This metric functions as a vital compass, directing your content strategy and aiding in content selection. When it comes to videos, it's essential to scrutinize views and shares alongside "saves," as they assume a pivotal role.
Just imagine: instead of hundreds of empty likes, having dozens of genuine comments and enthusiastic shares. It's every social media manager's dream! After all, the true value lies not in quantity but in the quality of audience interaction.
In recent times, social media algorithms have proven to be quite the enigma. Constantly updated, what works today may not work tomorrow, making it challenging to reach your target audience with the right content.
We've just mentioned on a fundamental point in this process: interactions. They breathe life into your platforms and create genuine connections among users. However, there's another equally crucial aspect to consider: without a good reach, the most valuable interactions risk going unnoticed. It's not enough to just create quality content; you also need to know how to get it to your target audience.
So, you already know that this is a critical metric for measuring the success of your posts. But how can you use this data to your advantage? Imagine you're a small local business and you share a photo of your latest product on your Facebook page. By analyzing the reach of that post, you discover that it reached thousands of people. This indicates that your message is reaching a significant audience, which can result in more potential customers getting to know your store. With this insight, you can adjust your marketing strategies, perhaps investing more in visual content or promoting your posts to further increase reach.
But here's a small disclaimer, which shouldn't be news to you - expanding reach is not an easy task. It requires a strategic and creative approach. You need to produce content that is naturally shareable, that sparks interest and is relevant to your audience, encouraging them to share it with friends.
On social media, every scroll presents a business opportunity. This is undoubtedly a turning point. For companies aiming to boost sales or leads through social platforms, overlooking conversion rates is a misstep.
Imagine this scenario: a user is scrolling through your feed and suddenly comes across a post from your company. They read the content, become intrigued, and decide to click on the link to learn more. Here lies the essence of the true value of conversions. Now, let's suppose your company has launched a new service and decided to promote it on social media. You've posted the content and included a direct link to the purchase page on your website. The result? Every time someone clicks on that link and makes a purchase, there's another conversion moment.
However, there's a crucial point in this process you can't overlook: understanding your target audience's journey. As you know, conversions are much more than mere transactions. They tell a story, a journey unfolding before consumers' eyes. Every click, every interaction, every share is a crucial piece in that path.
As you gain a deeper understanding of user behavior, you can refine your strategies, making each touchpoint more effective and impactful. Understanding consumers' desires and needs allows you to create engaging experiences that inspire them throughout their entire buying journey.
As you likely know, in the intricate ecosystem of social media, every scroll, click, and interaction is more than just a fleeting action - it's an opportunity to build connections, generate business and leave a lasting impact.
As algorithms evolve and users navigate a vast and ever-changing ocean of content, it's crucial to adapt, innovate, and continually refine conversion strategies.
Count on us to unlock the potential of your social media! 😉
Author: Andreia Faria - Copywriter
Vitamina is now an agency with the Meta Business Partner seal. This recognition is a testament to our experience and expertise, bringing a range of advantages for both partners and clients.
So, what is the practical impact for Vitamina? And, even more crucially, how does it translate into benefits for those who trust us as a business partner?
Let's explore in detail!
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By achieving Meta Business Partner status, Vitamina ensures an even more specialized and in-depth approach within the Meta universe. With newfound access to the latest tools, specialized training and strategic insights, we are prepared to provide a competitive advantage, boosting the success of your campaigns.
Choosing a Meta Business Partner means placing your trust in a qualified and experienced marketing team. This partnership can yield results across various actions, tailored to the specific needs of each client:
Companies have the opportunity to apply to become Meta Business Partners for various technical and creative solutions, covering categories such as Agency, Ad Tech, Creative Content, Messaging, among others.
Eligibility requirements vary according to the type of solution and usually involve a detailed analysis of the quantity and quality of the company's performance on Meta’s platforms, namely Facebook, Instagram and Messenger.
From this perspective, the process incorporates a set of strict criteria defined by Meta: demonstrated competence in technical skills, a proven track record in driving commercial growth and the achievement of a substantial level of investment in advertising or commercial page management.
Upon receiving the badge, companies join an exclusive group, meticulously assessed for their expertise in the area. They are recognized as trusted specialists, contributing to business expansion, validated by their technical skills and the provision of valuable services. Potential clients therefore identify the best in the field, from managing ads to selling products or interacting effectively with clients.
In addition to the validation achieved for the agency by meeting these criteria, this recognition represents positioning benefits.
As previously mentioned, Meta partners are part of a respected global community with access to unique benefits designed to improve performance.
With the advantages of this program, META's partner agencies, which operate in areas such as campaign management, content marketing or performance monitoring, can meet specific needs of various campaigns and segments. This process not only optimizes operational efficiency but also ensures a more strategic and personalized approach.
We are thrilled to be part of this network of partners, as it reflects our experience and dedication to generating impactful results. As a Meta Business Partner agency, Vitamina remains committed to enhancing the experience and outcomes achieved. We are excited to embark on this journey, seeking to strengthen our capabilities and drive the success of our partners and clients.
More than just a mere seal, we view this certification as a constant commitment to excellence and the continuous delivery of value to our clients!
For those who deal with social media management on a daily basis, an ill-fitting analysis is like navigating a sea of uncertainties, unsure if desired outcomes are being achieved. However, with the constant changes in the digital world, from relentless algorithms to shifting consumer behaviors, do metrics from the past still hold relevance today?
In this article, we delve into this transformation, from the days when follower count dictated success, to the present, where engagement and tangible conversions take center stage. Don't miss out on this journey!
Remember the days when follower was the ultimate marker as the indicator of success on social media? And likes? Ah, how those metrics used to be hailed as the pillars of online recognition! However, here's the truth we didn't fully acknowledge at the time: those numbers don't always tell the whole story.
While a surge in followers may seem impressive at first glance, this metric doesn't truly reflect the essence of interaction. Likes, known as a measure of "vanity," may offer a positive perspective, but do they truly represent the value of your content?
In today's digital landscape, quality reigns supreme over quantity, and engagement serves as a crucial metric in any social media strategy. While likes hold significance, metrics such as shares and "saves" take precedence in gauging user involvement.
Paying attention to engagement is key to understanding what is captivating or disinteresting your audience in your posts. This metric functions as a vital compass, directing your content strategy and aiding in content selection. When it comes to videos, it's essential to scrutinize views and shares alongside "saves," as they assume a pivotal role.
Just imagine: instead of hundreds of empty likes, having dozens of genuine comments and enthusiastic shares. It's every social media manager's dream! After all, the true value lies not in quantity but in the quality of audience interaction.
In recent times, social media algorithms have proven to be quite the enigma. Constantly updated, what works today may not work tomorrow, making it challenging to reach your target audience with the right content.
We've just mentioned on a fundamental point in this process: interactions. They breathe life into your platforms and create genuine connections among users. However, there's another equally crucial aspect to consider: without a good reach, the most valuable interactions risk going unnoticed. It's not enough to just create quality content; you also need to know how to get it to your target audience.
So, you already know that this is a critical metric for measuring the success of your posts. But how can you use this data to your advantage? Imagine you're a small local business and you share a photo of your latest product on your Facebook page. By analyzing the reach of that post, you discover that it reached thousands of people. This indicates that your message is reaching a significant audience, which can result in more potential customers getting to know your store. With this insight, you can adjust your marketing strategies, perhaps investing more in visual content or promoting your posts to further increase reach.
But here's a small disclaimer, which shouldn't be news to you - expanding reach is not an easy task. It requires a strategic and creative approach. You need to produce content that is naturally shareable, that sparks interest and is relevant to your audience, encouraging them to share it with friends.
On social media, every scroll presents a business opportunity. This is undoubtedly a turning point. For companies aiming to boost sales or leads through social platforms, overlooking conversion rates is a misstep.
Imagine this scenario: a user is scrolling through your feed and suddenly comes across a post from your company. They read the content, become intrigued, and decide to click on the link to learn more. Here lies the essence of the true value of conversions. Now, let's suppose your company has launched a new service and decided to promote it on social media. You've posted the content and included a direct link to the purchase page on your website. The result? Every time someone clicks on that link and makes a purchase, there's another conversion moment.
However, there's a crucial point in this process you can't overlook: understanding your target audience's journey. As you know, conversions are much more than mere transactions. They tell a story, a journey unfolding before consumers' eyes. Every click, every interaction, every share is a crucial piece in that path.
As you gain a deeper understanding of user behavior, you can refine your strategies, making each touchpoint more effective and impactful. Understanding consumers' desires and needs allows you to create engaging experiences that inspire them throughout their entire buying journey.
As you likely know, in the intricate ecosystem of social media, every scroll, click, and interaction is more than just a fleeting action - it's an opportunity to build connections, generate business and leave a lasting impact.
As algorithms evolve and users navigate a vast and ever-changing ocean of content, it's crucial to adapt, innovate, and continually refine conversion strategies.
Count on us to unlock the potential of your social media! 😉
Author: Andreia Faria - Copywriter
Vitamina is now an agency with the Meta Business Partner seal. This recognition is a testament to our experience and expertise, bringing a range of advantages for both partners and clients.
So, what is the practical impact for Vitamina? And, even more crucially, how does it translate into benefits for those who trust us as a business partner?
Let's explore in detail!
By achieving Meta Business Partner status, Vitamina ensures an even more specialized and in-depth approach within the Meta universe. With newfound access to the latest tools, specialized training and strategic insights, we are prepared to provide a competitive advantage, boosting the success of your campaigns.
Choosing a Meta Business Partner means placing your trust in a qualified and experienced marketing team. This partnership can yield results across various actions, tailored to the specific needs of each client:
Companies have the opportunity to apply to become Meta Business Partners for various technical and creative solutions, covering categories such as Agency, Ad Tech, Creative Content, Messaging, among others.
Eligibility requirements vary according to the type of solution and usually involve a detailed analysis of the quantity and quality of the company's performance on Meta’s platforms, namely Facebook, Instagram and Messenger.
From this perspective, the process incorporates a set of strict criteria defined by Meta: demonstrated competence in technical skills, a proven track record in driving commercial growth and the achievement of a substantial level of investment in advertising or commercial page management.
Upon receiving the badge, companies join an exclusive group, meticulously assessed for their expertise in the area. They are recognized as trusted specialists, contributing to business expansion, validated by their technical skills and the provision of valuable services. Potential clients therefore identify the best in the field, from managing ads to selling products or interacting effectively with clients.
In addition to the validation achieved for the agency by meeting these criteria, this recognition represents positioning benefits.
As previously mentioned, Meta partners are part of a respected global community with access to unique benefits designed to improve performance.
With the advantages of this program, META's partner agencies, which operate in areas such as campaign management, content marketing or performance monitoring, can meet specific needs of various campaigns and segments. This process not only optimizes operational efficiency but also ensures a more strategic and personalized approach.
We are thrilled to be part of this network of partners, as it reflects our experience and dedication to generating impactful results. As a Meta Business Partner agency, Vitamina remains committed to enhancing the experience and outcomes achieved. We are excited to embark on this journey, seeking to strengthen our capabilities and drive the success of our partners and clients.
More than just a mere seal, we view this certification as a constant commitment to excellence and the continuous delivery of value to our clients!
Are you ready to unlock the potential of animated ads?
In a digital landscape flooded with information, standing out is crucial for brand visibility. Animated ads on the Display Network excel in this space, not only capturing attention but also etching a memorable impression.
Throughout this article, we’ll explore practical examples from campaigns carried out with the Castelbel brand. Keep reading!
Consumer preference for visual and animated content is not just a passing trend, but rather a valuable insight that reveals how engaging and appealing this format can be.
By integrating this approach, brands not only gain visibility, but are also remembered in a dynamic and ever-evolving advertising landscape.
Every movement, every animation, contributes to a visual narrative that is etched in the minds of consumers, highlighting the brand in a unique way.
However, the question arises: does this strategy always make sense?
When it comes to impact, animated ads prove to be undisputed protagonists on Google's Display Network. In an environment where attention is contested every second, these ads stand out as a strategic choice, capable of engaging and capturing the target audience.
Here are some of the advantages:
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Vibrant ads have proven highly effective in various scenarios, and our campaigns for Castelbel stand as vivid and successful instances of this accomplishment.
Discover key moments when choosing this format has been a wise choice:
The showcased campaigns delivered outstanding results, boasting a Click-Through Rate (CTR) surpassing 10% in top-of-the-funnel initiatives. This underscores the clear efficacy of these engaging animated ads.
In the Black Friday, Tiles, and Christmas Times campaigns, the adopted strategy reached nearly 1 million people. Besides, the Cost Per Click (CPC) was 2 cents below the average, indicating not only an in-depth reach, but also effective cost management.
While animated ads have numerous advantages, it is essential to recognize situations in which this format may not be the most suitable choice for your campaigns.
Consider some important factors:
The decision to adopt or avoid animated ads for the Display network should be tailored to the specific needs of each campaign.
Carefully assess the goals, target audience, campaign context and available resources before embarking on the visual journey of advertisements.
Now that you have a deeper understanding of this strategy, are you ready to boost the next campaign?
Don't forget that, in many cases, the key to a truly effective strategy lies in a balanced approach, integrating diverse formats!
Contact us for a dose of innovation and results! 😊
Autor: Sofia Leite, Copywriter
What if we tell you that in 2024, SEO will be even more crucial for the online success of your business? If you're not yet up to date on the latest trends of the year, this is your opportunity to discover strategies that can elevate your brand to higher levels.
In a world where emerging technologies are shaping tools and our search methods, it is crucial to analyze predictions and reflect on the implemented strategies. In this dynamic scenario, where evolution is constant, we invite you to explore with us the trends you should apply, to pave the way for a strong and impactful digital presence.
The key to the success of any brand lies in the combination of flexibility and a keen observation of emerging trends. So, keep reading this article to discover how to improve your SEO strategy!
In a scenario of exponential growth, AI once again takes center stage in 2024. Reinforcing itself as a powerful influence/tool in the evolution of search engines and access to information, this is the year when new capabilities for brands are anticipated.
Contrary to the initial perception, AI is now recognized as an ally to optimize digital performance. But how can you use it for your brand? In various ways. Easily unveiling deep insights, automating tasks and providing fully personalized user experiences. Start by using AI to identify relevant keywords for your business, analyze complex data, or even as support for creating engaging content.
For brands, it is also crucial to highlight its value in the interpretation of the user intent. This not only enhances interaction but also ensures the delivery of results more tailored to the search. If we are in an era where AI represents a catalyst for digital success, then it's time to strategically leverage it.
If we are talking about the revolution in research allied with AI, we have to mention Google's Search Generative Experience (SGE). This is a new approach to search results, that relies on generative AI. The advantage? It allows instant access to a list of suggestions at the top of the results, compiled from various sources, without the need to enter individual web pages.
Currently, the industry is experiencing a wave of anticipation in this new era of innovation. Being discovered by AI will be important, as it indicates that your strategy is aligned and consolidated, to remain relevant in the digital realm.
Being useful for both the audience and brands, it is increasingly important to understand user intentions and maintain technical SEO practices.
This will be one of the most important trends that you should enhance, so you can attract customers in your geographic area.
Local SEO will help you maintain relevant visibility in the space where you are located. The secret is in optimization of the content and information you put online, to be easily found by local users. And we all know that easiness, as well as speed, are the key elements during the search for a product or service.
When it comes to highlighting your business in the digital world, optimizing local presence is also crucial to win users (and clicks). We are talking about a trump card that you may have forgotten: the Google My Business (GMB) profile. This is your online business card. Precise business information, details about opening hours, exact location, photos and interactions with responses to comments can’t be missing. Additionally, it's important to actively manage reviews, to turn satisfied customers into ambassadors and boost Local SEO.
You should also consider creating keywords that reflect local search terms — these will be a compass for your audience to find you among various online presences. Adapt to the location you are in, incorporating, for example, the city name, local landmarks, or common expressions. For better results, go beyond the "basic" and optimize content for hyper-local searches, promoting events and specific offers based on the user's current location. An extra note: these keywords should be incorporated into website content, descriptions, meta, and tags.
Maximizing the potential of mobile SEO represents more than a simple competitive advantage; it is an imperative necessity. Considering the prevalence of mobile devices in our daily lives, adapting SEO strategies and ensuring optimization becomes crucial.
If you do so, your website will have a higher probability of achieving top positions in search results. Primarily, this is due to Google's Mobile-First Indexing approach, which uses the mobile version of a website as a basis for determining rankings, even for users searching on desktop devices. Therefore, not optimizing for mobile can result in significant losses in terms of visibility and ranking.
The user experience (UX) is also a key piece in this puzzle. Mobile-optimized websites offer a more positive experience, which is one of the key goals to achieve. Users value smooth navigation with responsive design, adaptability to different screen sizes, fast loading, and intuitive touch navigation.
Overlooking these elements could lead to high rejection rates, indicating to Google an unsatisfactory browsing experience. Therefore, it will be important to ensure that your website not only attracts but also retains users. More than a trend, it is a key to building a consistent online presence.
We live in an era where technology continues to transform the connection with search engines, given the increasing popularity of virtual assistants. The habit of writing, sending messages and searching through voice commands is growing. For this reason, adjusting content for voice search emerges as a vital element for a truly effective SEO strategy.
Voice search not only reflects a shift in user preferences but also underscores the importance of providing relevant and high-quality content. Search engine algorithms are increasingly focused on identifying and ranking content that responds clearly and informatively to voice queries. Therefore, digital marketing professionals should prioritize creating content that not only answers common questions from their target audience but is also optimized to be easily understood and valuable for voice searches.
One suggestion in this topic is the use of long-tail keywords (more specific keyword phrases). Another is to incorporate a more conversational tone into the content you present. To increase visibility, identify the most frequently asked questions of your target audience to provide direct and concise answers. By recognizing and adapting to this change in user behavior, you can strengthen your online presence and significantly improve visibility in search engines.
Although it is not new, this principle remains important. To surpass SEO goals, content must focus on the user and address search intent. To achieve this, as mentioned earlier, it's crucial to understand the real purpose of the user.
The truth is that this trend is not static. In the coming years, emphasis on user experience and creating content that adds value will continue to stand out, as businesses channel their efforts into producing content optimized for the online space.
While generating valuable content is crucial, in 2024, it is imperative that it is tailored. Invest in the world of on-page optimization, by exploring meta tags, header strategies and keyword placement that distinguish the content. It is also critical that it promotes interaction to create a closer connection with the audience. This will be an effective strategy for generating qualified leads.
Experience, Knowledge, Authority and Trust. Search engines, especially Google, increasingly prioritize content that demonstrates credibility and value in the topics they approach.
Building a reputation as a credible source in a particular sector may be the path to achieving a higher ranking in search engines. So, how can your brand prepare to reach this goal?
Reaching success through advanced SEO strategies in 2024 will be a journey of adaptation. It involves a complex combination of tools and strategies, each aimed at different aspects. As online visibility is synonymous with relevance, refining the SEO strategy is like opening doors to a broader audience.
Now is the time to put these concepts into practice and test the trends we have presented. Who knows, you might see your website climbing the rankings, thanks to the creation of a meaningful connection with your target audience.
We are here to guide you on the journey to the top of the digital ranking!
If you enjoyed this article, we recommend complementing your reading with: https://www.avitamina.pt/blog/mobile-friendly-vs-mobile-first-which-one-is-better
Author: Andreia Faria, Copywriter
In 2019, Mark Zuckerberg's company, Meta, which owns the social media platforms Facebook, Messenger, Instagram, and WhatsApp, developed a "beta" version of a new application.
In July 2023, the spotlight is on Threads! This new version shines with new features that will take your communication experience to the next level.
Are you ready for a revolution in how you connect with the digital world? Keep reading our article and explore this new platform that has captured millions of users since its launch.
This new digital platform is a direct competitor to Twitter, enabling free text conversations among subscribers and communities to discuss various topics. Essentially, it resembles a text-focused version of Instagram.
The excitement that accompanies the launch of a new platform is already well-known, but in this case, it has exceeded all expectations.
Did you know that within a week, the new application reached the unthinkable number of 100 million subscribers?
This sets the stage for the countless possibilities that this new channel can offer to brands, even though the introduction of advertising is not planned… at least for now!
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Major brands we know, with thousands of followers across various social platforms, have already embraced Threads.
The strategy is simple yet effective: encourage users to engage in conversation, share thoughts on a topic, or participate in a poll. A simple question like "Followers, how's your day going?” can generate significant interaction and, consequently, build a community that supports the brand.
But it's not just well-known brands investing their time in Threads. Lesser-known brands also have promising potential on this new social network, where they can promote small challenges to their followers in exchange for vouchers or other types of rewards. The goal is always to create a buzz and presence in the minds of users, who will naturally spread the brand's name, reaching a broader organic audience.
Considering the uncertain future of Twitter, Threads emerges as another alternative for businesses, highlighted by the fact that a large number of influencers have migrated to the new platform. Brands will have another opportunity to generate online buzz and, consequently, in the minds of thousands and thousands of followers.
However, not everything is as straightforward as it seems. Contrary to expectations, Meta's new network will have to increase its advertising presence in the future. Additionally, it will have to deal with the fact that it is not yet, or rather, cannot be available in Europe due to European data protection regulations. Europe is too significant a market to be excluded from this project; however, many users can bypass this limitation and access the platform through VPNs.
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There's no doubt that Threads is shaking up the digital world, gaining more prominence by the day. This new challenge presented to brands underscores the importance of staying consistently updated in the digital realm, with the aim of providing the best value proposition to our customers.
And you, are you ready to explore this innovative space?
One thing is certain: being here is a crucial step, and we can assure you of that! 💥
Author: Filipe Simões, Intern in Marketing Technician Training - WTC (Workplace Training in Context)
Email marketing remains one of the most effective and most undervalued strategies in creating long-lasting relationships with consumers.
Despite several statistics showing that this strategy is responsible for one of the highest ROIs (Return on Investment), many companies still do not give it the value it deserves. Does this profile fit your company? 🤔
With a well-defined strategy, email marketing allows you to achieve very significant results, but also to create a deep connection with your customers. In a world full of competition, that's something your brand should strive for.
Throughout this article, we will explore 5 email marketing strategies that you should start implementing in your company or brand, as well as some practical examples that will help you better understand their application. So don't stop here, follow us until the end of the article!
Having a database full of contacts is very important, but we can accurately say that knowing how to segment it is much more relevant.
You should segment your contact list based on specific criteria so that you can send relevant and personalized messages to your audience. You can do this segmentation by location, interests, purchase history, or even specific behaviors on the website.
For example, if you have an online clothing store, you can send emails with exclusive promotions on women's clothing only to that gender.
Email automation is another strategy that can bring very positive results for your company. This tool allows you to send messages automatically based on specific actions that your subscribers take.
For example, it has certainly happened to you to place some items you were thinking of buying in the shopping cart of a website and not complete the purchase. After a few minutes you receive an email, "Psssst... I think you forgot something!”, you get curious, open the email, and actually remember that you haven't completed the purchase yet. This strategy increases the chances that your potential customer will come back to the site and finish the purchase.
Every day we receive dozens or even hundreds of emails with advertising, and many pass us by completely.
Therefore, it is essential that you create short, relevant, and intriguing subjects that arouse your subscriber's curiosity to know more. The first level is always the hardest to overcome. Once the email is opened, the user is receptive to what you have to communicate.
For example, you need to launch a summer campaign about your sunscreens, which will have an incredible promotion. Instead of writing "Summer Sale", a title that is not very catchy and easily ignored, try something like "Do you want to have radiant skin?". 😎✨", a short question that goes straight to the users' needs and adds an emoji or two to catch the eye among dozens of text-only subjects.
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Once you have achieved the most difficult thing, getting the user to open your email, you must ensure that the content you have to offer is relevant and reflects their needs and interests.
You can and should personalize your emails by taking into account information you have about each of your subscribers, such as starting the email by directly addressing the person's name, purchase history, special birthday offers, or identified preferences. In addition, you can include exclusive content such as tutorials, tips, and special offers.
For example, you can use the information about your customer's birthday to send them a congratulatory email. In that same email, you can include a gift voucher with a special discount to celebrate the day and also communicate some first-hand news that makes him feel special and relevant to your brand.
A clear and direct CTA (call-to-action) is essential for your subscribers to take the action you want.
Use action verbs like "Buy Now", "Explore Further" or "Subscribe" and position the CTA in a prominent place, visible on both mobile and desktop devices, to increase click-through rates and conversions.
For example, you can create a sense of urgency in your subscribers by encouraging immediate action. To do this, you can add elements to your CTA such as: countdown to a special promotion that is about to expire or highlight an offer limited to a certain period. These actions create a sense of urgency in the user and motivate them to act promptly.
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Now that you've explored a bit more about the benefits of using email marketing strategies in digital communication, do you feel ready to start applying them to your brand?
Studies show that most consumers prefer to receive marketing communications through email, compared to other channels such as social media or online ads. Therefore, it is crucial that you use the 5 strategies we share to start seeing positive results in your digital communication.
Don't forget to analyze the results, perform A/B tests and adjust your strategy based on your subscribers' feedback. Email marketing is a powerful tool, but the secret to success is listening to your audience.
Take every opportunity to create impactful and relevant communication through email marketing.
If you liked this article, we recommend that you complement your reading with 7 Common Digital Marketing Mistakes to Avoid. 🤓
