Como aumentar vendas no Natal: dicas de Marketing eficazes

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O Natal está à porta, e sabemos que este é o momento mais esperado do ano para muitas marcas. As compras disparam, as expectativas dos consumidores estão no topo e, como tal, as campanhas de performance têm que estar no seu melhor. 

Mas como podes destacar-te neste mar de ofertas? Spoiler: não basta um simples anúncio com um “Feliz Natal” e uns flocos de neve a cair.

Neste artigo, vamos explorar as estratégias mais eficazes para afinar a tua comunicação, evidenciar produtos sazonais e maximizar campanhas nas várias plataformas. 

Adapta a tua comunicação ao espírito festivo

Primeiro passo: entrar no mood de Natal. Contudo, lembra-te que alinhar a tua comunicação com esta época vai muito além de incorporar decorações festivas.

O segredo está em criar uma conexão emocional verdadeira com a tua audiência. Em vez de te focares apenas em cenários festivos e presentes, traz histórias que refletem os valores que realmente importam nesta época, como a união, a gratidão e o sentido de propósito. A personalização também é essencial: usa o comportamento de navegação e histórico de compras para oferecer experiências mais próximas e relevantes.

Dica prática: substitui o "compre já" pelo "faça o Natal de alguém mais especial". Pequenas mudanças no tom podem fazer a diferença entre uma venda rápida e a criação de uma relação com o cliente.

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Produtos sazonais: destacar o que importa, no momento certo

Promover produtos sazonais vai além de simplesmente "empurrar" o que já vendes bem. É preciso entender o que o cliente realmente valoriza nesta época. Na correria das compras, o consumidor pode estar a pensar em presentes práticos ou especiais, então adapta as tuas ofertas para responder diretamente a essa necessidade.

Dica prática: introduz pacotes especiais de produtos ou bundles personalizados, criando valor adicional. Além disso, oferece mais do que o desconto típico. Por exemplo, inclui embalagens de presente gratuitas ou mensagens personalizadas na compra, o que pode ser decisivo na escolha final de um cliente.

Para maximizar a performance, usa remarketing dinâmico nos teus anúncios de Google e redes sociais, garantindo que o cliente vê exatamente aquilo que já demonstrou interesse, mas com uma oferta irresistível de Natal. Lembra-te: o FOMO (Fear Of Missing Out) é real! Usa frases como "Oferta Limitada" ou "Só até ao Natal!" para gerar essa urgência.

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Google Ads: otimização inteligente para o pico festivo

Muitas marcas enfrentam o mesmo desafio durante o Natal: o aumento do CPC (custo por clique). Para contornar isso, a chave está em estratégias menos exploradas e otimizadas para o pico de compras.

Uma maneira eficaz e pouco explorada de reduzir custos durante o pico festivo é otimizar as tuas listas de exclusão de palavras-chave. Ao filtrar termos irrelevantes (como "presentes grátis"), podes garantir que o teu orçamento se foca em cliques de qualidade. 

Além disso, deves tirar partido do Google's Smart Bidding, ajustando lances automaticamente com base no comportamento do utilizador em tempo real, garantindo que competes mais agressivamente apenas quando existe uma maior probabilidade de conversão. Outras dicas: 

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• Palavras-chave sazonais: ajusta as tuas campanhas de search para termos relacionados com o Natal. Tenta algo como "presentes de Natal para ela/ele", “ofertas de última hora” ou “entregas rápidas de Natal”.
• Remarketing: muitos utilizadores vão procurar opções durante semanas antes de tomarem uma decisão. Garante que tens campanhas de remarketing em ação para lembrar os visitantes sobre os produtos que visualizaram.
• Google shopping: tem especial atenção à Product Listing Ads (PLAs) que destacam imagens e preços diretamente na pesquisa. Otimiza as tuas imagens, certifica-te que tens avaliações e garantias visíveis, e não te esqueças dos prazos de entrega.

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Fala ao coração dos consumidores

As redes sociais são, sem dúvida, onde o espírito natalício ganha vida online.

Os consumidores passam muito tempo a navegar nas várias plataformas à procura de inspiração para presentes. Mas para se destacarem, o teu conteúdo tem de ir além do visual.  

Explora UGC (User Generated Content) — incentivando os teus clientes a partilhar como estão a utilizar os teus produtos nesta época. Seja com uma hashtag de Natal própria ou com pequenos concursos, isso gera impacto emocional e confiança entre a tua audiência. Além disso, deves explorar stories interativos com perguntas, sondagens e contagem decrescente para promoções, gerando um sentido de urgência e envolvimento direto.

No TikTok, aproveita o formato mais casual e divertido para criar tutoriais rápidos ou “unboxing” de presentes, tirando o máximo de partido de vídeos criativos e orgânicos.

Dica prática: cria uma sensação de urgência com uma contagem decrescente para promoções, ou destaca vantagens como entrega garantida antes do Natal. Reels e Stories são perfeitos para isso.

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Ofertas de última hora: timing e urgência são tudo

O que muitos ignoram é que as ofertas de última hora não devem apenas focar-se nos descontos. A verdadeira urgência nesta altura está no tempo de entrega. Os consumidores de última hora procuram garantias de que vão receber o produto a tempo, e que será exatamente aquilo que precisam para completar o seu Natal.

Para capturar esse grupo, oferece entregas rápidas garantidas e comunica isso de forma explícita em todas as tuas plataformas de marketing (Google Ads, Social Media e email).

Outra tática poderosa é apostar em geo-targeting local nas tuas campanhas de Google e Facebook, oferecendo entregas rápidas apenas em determinadas regiões onde consegues garantir prazos apertados.

Dica prática: oferecer click-and-collect (compra online, recolha na loja) também pode ser um trunfo forte, especialmente para quem faz compras de última hora.

A época natalícia é uma das maiores oportunidades para maximizar os resultados das tuas campanhas de performance. Com a comunicação certa, a adaptação ao espírito festivo e otimizações estratégicas em Google Ads e redes sociais, podes garantir que a tua marca se destaca durante o pico de compras. 

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Agora é a tua vez: estás preparado para fazer das tuas campanhas de Natal um sucesso?

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How to boost Christmas sales: powerful Marketing tips

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Christmas is just around the corner, and for many brands, it’s the most anticipated season of the year. Shopping surges, customer expectations skyrocket, and performance campaigns need to hit their peak. 

But how can your brand shine in this sea of festive offers? Here’s a hint: a simple “Merry Christmas” with a sprinkle of snowflakes won’t cut it. 

In this article, we’ll dive into high-impact strategies to fine-tune your messaging, highlight seasonal products, and make the most of your campaigns across platforms.

Tailor your message to capture the Holiday spirit

Step one: get into the Christmas spirit! But remember, aligning your communication with the season goes beyond simply adding festive decorations.

The real magic lies in building an authentic emotional connection with your audience. Instead of focusing only on holiday visuals and gifts, share stories that reflect the true values of the season, like togetherness, gratitude, and a sense of purpose. Personalization is also key: leverage browsing behavior and purchase history to offer more relevant, meaningful experiences.

Practical tip: swap "buy now" for "make someone’s Christmas extra special." These subtle shifts in tone can turn a quick sale into a lasting customer relationship.

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Seasonal products: capture the moment with what matters most

Promoting seasonal products is more than just highlighting top-sellers; it’s about tapping into what truly resonates with customers right now. During the holiday rush, shoppers are often looking for either practical gifts or something special, so tailor your offerings to meet these needs directly.

Quick tip: create value-added bundles or exclusive packages that feel personal and thoughtful. Go beyond the standard discount by including free gift-wrapping or personalized messages with each purchase—small touches that can make a big difference in a customer's decision-making.

To boost performance, leverage dynamic remarketing in your Google and social media ads to show customers exactly what caught their eye, but with an irresistible holiday offer. Remember: FOMO (Fear Of Missing Out) is powerful! Use phrases like “Limited Time Offer” or “Only Until Christmas!” to spark a sense of urgency.

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Google Ads: smart optimization for the Holiday rush

During the Christmas season, many brands face a common hurdle: rising CPC (cost per click). To navigate this, success lies in leveraging underutilized strategies tailored for the holiday shopping peak.

One effective and often overlooked way to cut costs during the holiday surge is to fine-tune your keyword exclusion lists. By filtering out irrelevant terms (like “free gifts”), you ensure your budget is focused on high-quality clicks.

Additionally, take advantage of Google’s Smart Bidding, which dynamically adjusts bids based on real-time user behavior, allowing you to compete aggressively only when conversion odds are higher. Here are more tips:

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• Seasonal keywords: tailor your search campaigns with holiday-specific keywords like "Christmas gifts for her/him," "last-minute gift ideas," or "fast Christmas delivery." These keywords can capture the seasonal spirit and attract shoppers looking for the perfect present.
• Remarketing: many shoppers spend weeks browsing before making a decision. Ensure your remarketing campaigns are active to remind visitors of the products they've checked out and nudge them closer to a purchase.
• Google shopping: pay extra attention to your Product Listing Ads (PLAs) to make the most of visual appeal. Optimize your images, display ratings and warranties prominently, and don’t forget to highlight delivery times. These details can make all the difference in a competitive holiday season.

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Speak to your customers' hearts

Social media is undeniably where the holiday spirit thrives online.

Consumers are spending a lot of time scrolling through platforms for gift inspiration, so to truly stand out, your content needs to go beyond eye-catching visuals.

Try using User-Generated Content (UGC) by encouraging your customers to share how they're enjoying your products this season. Whether through a holiday hashtag or mini-contests, this strategy builds emotional connection and trust with your audience. Plus, add interactive stories with questions, polls, and countdowns to special promotions—creating urgency and direct engagement.

On TikTok, take advantage of its casual and fun vibe to create quick tutorials or holiday gift “unboxings,” maximizing creative, organic video content.

Quick tip: boost urgency by featuring a countdown to your holiday promotions or spotlight benefits like guaranteed delivery before Christmas. Reels and Stories are your go-to for this strategy!

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Last-minute offers: when timing and urgency make the difference

One key aspect often overlooked in last-minute offers is that it’s not just about discounts. True urgency at this point is all about delivery time. Last-minute shoppers want the assurance that their purchase will arrive on time and be exactly what they need to complete their holiday plans.

To capture these shoppers, offer guaranteed speedy delivery and make this benefit crystal clear across all your marketing channels (Google Ads, social media, and email).

Another winning strategy is using local geo-targeting in your Google and Facebook campaigns, providing fast delivery only in specific areas where tight timelines can be met.

Quick tip: offering click-and-collect (buy online, pick up in-store) can also be a powerful asset, especially for those racing against the clock.

The holiday season presents a golden opportunity to elevate the performance of your campaigns. By crafting the right message, embracing the festive spirit, and implementing strategic optimizations in Google Ads and social media, you can ensure your brand shines during the peak shopping frenzy.

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Now it’s your turn: are you ready to turn your Christmas campaigns into a resounding success?

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Effective email marketing strategies: from segmentation to automation

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Email marketing remains one of the most powerful and effective tools for communicating with your target audience. When executed well, these campaigns can generate a high return on investment (ROI), build long-lasting customer relationships, and drive sales.

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In this article, we'll explore the most effective strategies that will help you transform each message into a powerful tool. Keep reading to discover how to optimize your campaigns and achieve astonishing results.

What's the secret to precise marketing?

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Imagine you're organizing an event. You invite friends, family, and colleagues, but you wouldn't send the exact same invitation to everyone, would you? Email marketing list segmentation works much the same way. It's about dividing your audience into smaller groups based on criteria like interests, behaviors, or demographics. This allows you to send more relevant, personalized messages that truly resonate with each group. The outcome? Higher open rates, more clicks, and, of course, increased conversions.

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Customize to be remembered

Personalization goes far beyond just inserting the recipient's name at the beginning of an email. It's about creating content that feels tailor-made for each subscriber.

Think of product recommendations based on past purchases, exclusive birthday offers, or content that reflects the reader's specific interests. When your emails become personal and relevant, your subscribers also feel more valued and are more likely to engage with your brand.

Design and UX: creating visual impact

When you open an email and are immediately captivated by its appearance, how do you feel? Do you want to explore further and even engage with the brand? That's the magic of effective design and thoughtful user experience.

Firstly, consider responsiveness to ensure your emails stand out on both mobile devices and computers. Use visual elements such as vibrant images, short videos, and impactful graphics to make them more engaging. And, of course, don't forget about CTAs (call-to-actions).

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Automation = efficiency

Now, imagine having an assistant who sends the right emails at the right time, without you having to worry about these tasks. Campaign automation does just that! 

From welcome emails to lead nurturing sequences, automation allows you to set up workflows that operate autonomously. This not only saves you time but also ensures that each subscriber receives relevant content at the optimal moment. It's like having a marketing team working 24/7 for you!

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The art of captivating and retaining through content

Let's not forget about content. It's the true essence of any campaign. This is where your brand can truly shine and forge an emotional connection with your subscribers. The key? Storytelling.

Through your emails, you can share your brand's story—like behind-the-scenes adventures, success stories of your customers, or even the challenges you've overcome.

It's also crucial to diversify your content: articles, helpful tutorials, exclusive offers, and inspiring testimonials. And remember to find the perfect sending frequency. Too many emails can be overwhelming, but too few might cause you to fade into obscurity.

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Analysis and optimization: improvements with every sent email

The true power of email marketing lies in the data. After each campaign, analyze the metrics – open rates, clicks, conversions, and even unsubscribe rates. These insights are invaluable for understanding what's working and what can be enhanced. Experiment with different subjects, designs, and content to discover what resonates best with your audience.

Continuous optimization is key to staying relevant.

Golden rules you must not forget

In the vast ocean of email marketing, navigating according to the rules is crucial. Here's what you should keep in mind:

• Regulations: ensure compliance with GDPR, CAN-SPAM, and other data protection laws. More than just legal requirements, these are key to gaining your subscribers' trust.
• Permission: verify that all recipients have consented to receive emails—it's fundamental.
• List management: keep your email lists clean and up-to-date by removing inactive addresses and respecting unsubscribe requests.
• Authentication: use SPF, DKIM, and DMARC to protect your emails against phishing and ensure delivery. This not only protects your brand but also ensures that emails are delivered and read.
• Platform: consider the credibility and quality score of the platform you use.
• Strategy: email marketing gains even more significance when combined with performance campaigns. The reason is simple: You may have the most effective campaign, but without maintaining the initial interest of a potential customer, you risk bidding them farewell as they drift away.

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It's time to test new campaigns

Effective email marketing strategies go far beyond simply creating and sending emails. From precise segmentation to efficient automation, design, and crafting relevant content, every step is crucial to success. 

At Vitamina, we're ready to assist you every step of the way with innovative and personalized solutions. 📧

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In the book "How to be a Leader", Daniel Goleman portrays the importance of emotional intelligence in a truly effective leadership.

‍In the book "How to be a Leader - the importance of emotional intelligence", Daniel Goleman addresses the concept of emotional intelligence, which can be defined as the ability that each person has to recognize and assess his own feelings and those of others, as well as the ability to deal with them. The result of this research conducted in about 200 companies is, in the current days full of uncertainties and constraints, even more important.

Authoritative Style. Coaching Style.
Affiliative Style. Democratic Style.
Pacesetting Style. Coercive Style.

There are many styles a Leader can use. And the more, the better. Leaders who use more than one style, four or more, who are flexible and alternate them as needed, are more efficient and achieve a better organizational climate and performance.

Besides styles, what other factor can influence leadership? Humor!

Leaders' humor influences the emotions of the people around them, either positively or negatively.

The influence of humor is a true neurological phenomenon and can have an impact on performance. But it's important that the Leader's mood is attuned to that of those around him. For example, if sales are down, a Leader will not be cheerful.

‍The most effective Leaders boast moods and behaviors that are in accordance with the moment, always dosing them with some optimism.

All of this is emotional intelligence!

According to Goleman, emotional intelligence is the "ability to identify our own feelings and those of others, to motivate ourselves, and to manage emotions properly within ourselves and in our relationships.

"The author presents four main components of emotional intelligence: self-awareness and self-management, empathy, and social awareness/relationship management.

Self-awareness: the ability to recognize one's own emotions. It allows people to realize their own strengths and limitations, and feel confident in themselves.

‍Self-management: is the ability to control one's emotions and act with honesty and integrity in a reliable and flexible way.

‍Empathy: the basis of relationship management, which involves paying close attention to others and showing concern for them.

‍Social Awareness / Relationship Management: included skills to communicate clearly and convincingly, resolve conflicts, and establish strong social relationships.

For the author, emotional intelligence is a requirement of leadership.Goleman believes that someone who has the best education, incisive and analytical reasoning, and a plethora of excellent ideas, will only be a great leader if he also possesses emotional intelligence.

Throughout the book, he presents several examples that portray precisely this, that the "aptitude for others" is more important for leadership effectiveness than purely cognitive skills.

‍If we reflect on this fact, we realize that most work situations involve relationships between people. Therefore, people who have human relationship qualities, such as understanding and empathy, are more likely to succeed.

Goleman reports, for example, on the work of Claudio Fernández-Aráoz, a senior consultant at Egon Zehnder International, who analyzed cases in which exceptional individuals, hired for high executive positions, ended up being fired.

‍What conclusion did he draw?

‍That these individuals had been hired for their expertise, but fired because they showed flaws in emotional intelligence.

What should we keep in mind?

The central idea is that effective Leaders, in addition to technical knowledge, have in particular self-management knowledge and skills to manage their relationships with others.

To do this, they need a trio of consciousnesses - Internal, External and In Others.

‍Inner Focus is related to the first two components of Emotional Intelligence, self-awareness and self-management. Leaders with self-awareness manifest realistic self-confidence and an awareness of their strengths and limitations. Self-management is revealed in emotional self-control, flexibility, and the ability to stay focused to achieve goals.

And finally, there is the External Focus, which allows a leader to see beyond his or her organization. A leader with this focus doesn't just predict a change in the economy, for example, but also the impact of that change on the social, cultural, and environmental aspects.

‍Is it fundamental for a leader to own these three focuses?

‍Yes, and in a well-balanced way!  This is the only way to achieve truly effective leadership and success.

It's tough to keep up with the latest marketing trends and changes. You need to be where your customers are, but there's just not enough time in the day.

Marketing automation is a great way to bridge that gap. It allows you to, among many things, track customer behavior and preferences to create more personalized experiences. This improves engagement and conversions!

Basically, anything that you can do manually can be automated with software. Keep reading to learn how.

Automate your marketing tasks and save time

If you're unsure how marketing automation can help your business or have yet to explore if it is a good marketing approach, consider the following ways it can benefit your business:

• Improves marketing results by identifying specific marketing tactics that have been successful in the past.
• Saves time through automated marketing tasks 24/7 in a highly customizable way, such as creating targeted email campaigns, reviewing website analytics, data management, creating rules, and sequencing messages.
• Aligns marketing efforts with business objectives and helps you create a marketing strategy that marketing teams can easily understand.
• Organizes new data entry (within tags, lists, and automation) and reduces time spent on data entry and manual processes via email marketing software.
• Increases revenue and engagement with automated marketing that sends timely and relevant messages because it delivers specific content for the lead's level of interest/knowledge regarding the product.
• Delivers more personal, timely, and relevant content to leads and customers.
• Gets insights into subscribers' behavior so you can send them even more targeted messages.

How does it work?

There are numerous types of marketing automation software on the market; however, marketing automation is more than just marketing software.Marketing automation software platforms allow marketing teams to:

• Create targeted campaigns and measure marketing ROI by tracking actions taken after a marketing campaign has been sent out. This includes traditional marketing tactics such as direct mail, email marketing, or social media posts, and marketing tactics such as marketing videos and marketing automation software marketing campaigns.
• Build marketing lists and gain valuable insights through marketing intelligence or analytics.
• Manage prospects and leads with an easy-to-use prospect management tool that allows marketers to filter leads by marketing preference, company size, location, and more, allowing for better lead nurturing.
• Identify marketing trends, track marketing campaign performance, and benchmark marketing activities with marketing automation software that provides marketing insights.
• Collect, manage and analyze big data (marketing analytics) using marketing automation software that integrates with Google Analytics and other popular business intelligence tools.
• Optimize marketing activities with automatic suggestions for new emails, social media posts, landing pages, and more based on data analysis of top-performing content with the latest marketing software.
• Personalize email marketing messages with dynamic content that includes customer data from CRM, detailed purchase history, and more.
• Streamline social media management with tools designated to identify top influencers, schedule posts for specific times of the day, monitor keywords and hashtags, share photos directly to popular social networks and monitor brand sentiment through social listening software.
• With CRM tools, marketers can consolidate all their contacts, call scripts, emails, and social posts in one place without having to re-enter information.

So, why is marketing automation more than just marketing software?

There are many marketing automation tools today, each designated to meet specific business goals and objectives. Since there is no one-size-fits-all solution, organizations must carefully review their needs before choosing a tool that suits their culture, processes, and resources.

Marketing automation tools fall into three categories: lead management tools, campaign management tools, and customer relationship management (CRM) tools.

The technology behind Marketing Automation can be very complex, but when broken down into its simplest components, we can see how it becomes more than just marketing software.

Funnel your way to success

There are a few key components to a successful marketing campaign: a great product, targeted traffic, and effective marketing automation.

‍A great product is essential for any business. Without a high-quality product, you won't be able to keep your customers' attention or generate repeat business. However, having a great product isn't enough on its own. You also need to generate traffic to your site to convert those visitors into buyers. And finally, you need to use effective marketing automation tools to follow up with your customers and keep them engaged at every stage.

But a good starting point for figuring out the sales funnel and larger market formula is to look at what stage of the buying process your product or service falls into.

For example, if your product is something people need to buy right away, such as a food item or medication, your sales funnel will likely be shorter with smaller overall market size. However, if your product is something that people can take their time deciding on – such as a car or a home – then your sales funnel will be longer with a much larger overall market size.

First, you need to understand your market. Who are your ideal customers? What needs do they have that aren't currently being met?

Once you know that, you can create a sales funnel that will attract them and convert them into customers.

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The basic steps of a sales funnel are:

• Not problem aware (60%)At this point, you need to attract potential customers with content or offers that appeal to them.
• Problem aware (20%)Yes! You are getting them to the point where they're ready to buy.
• Gathering Information (17%)Still, their final decision will be made after they gather more information.
• Buying now (3%)And finally, they are more than ready to close the sale!

You can automate your marketing tasks and drive more leads and sales through your website with the right tools in place.

Marketing automation makes it easy to create targeted email campaigns, send automated social media posts, and publish valuable content that attracts customers!

It helps you close more sales throughout the lifecycle from lead to purchase, regardless of device or channel, and if you combine this with value-based marketing, a strategy that focuses on creating value for customers rather than on competing on price, you will create a connection with your customers and establish trust. This way, it becomes easier to build relationships with your customers and convince them to buy from you.

And when customers trust you, they're more likely to come back again and recommend you to others!

If you're not automating, you're behind the times

If you're not using marketing automation, it's time to start!

‍Marketing automation can help solve many old issues that still plague marketing departments today.

The world's top companies are doing it, and there's no reason you can't be one of them. At its core, marketing automation is about creating loyalty and driving revenue through relevant messages.

And that's something your business can benefit from.

Ready to get started? Let us know how we can help.

With over 2 billion worldwide users, TikTok is one of the fastest growing social networks since 2019 and promises continue this year.

‍TikTok is one of the fastest-growing social networks since 2019 and promises to keep doing so. The app already adds up to over 1.5 billion downloads, as well as over 500 million monthly active users. This platform consists of short 15 to 60-second videos recorded by the user themselves, allowing them to edit the content directly in the app.

‍Even though the predominant age group for this application is mostly young, between 16 and 24 years old, TikTok has huge potential to be considered in communication, marketing, and advertising strategy, even for companies!

In order to take advantage of this potential, TikTok created TikTok for Business, inviting companies to make TikToks instead of ads. This service uses an ad management tool within TikTok, with four simple steps, from defining the campaign objective and target audience to designing the ad. In addition, TikTok for Business also allows you to generate custom reports to analyze ad performance and offers a kit of video templates, making it easy to create your own content.

Before you start using

Explore the app

‍The main difference between this social network and others is that it's primarily for entertainment, so users can interact with their followers in creative ways.

‍Create videos

‍As mentioned before, videos have a maximum of 60 seconds and the application offers the possibility of editing directly on the platform, where music can be added (in most cases the content is presented synchronized to the chosen music), filters, effects, text, and stickers.

‍Explore hashtags

‍Hashtags on TikTok can be used in many ways, but one of the most popular uses for them is to find content related specifically to your search. This way you won't have any wasted time watching videos that don’t interest or match what we're looking for!

Now what?

When planning the type of content you want to publish, keep in mind that on Tik Tok videos are more spontaneous, allowing you to use only your cell phone. A video is not supposed to be too elaborate, because if the content is presented explicitly in an ad format it is likely not to work on this platform.

Brands are taking advantage of the relaxed atmosphere in social media to show their lighter side. For example, they can participate in hashtag challenges or create competition with branded hashtags that get people talking about them! A very particular feature of this social network is that many of the videos "recycle" existing content, for example, users post videos with the same music, doing certain dance steps, but they add their own stamp. This can also happen with a video posted by a company, either by adding the product to the choreography or by its employees being part of the dance.

Now that you are more familiar with the platform, it is important to think about what kind of content suits the brand and the product, be it behind the scenes, tutorials or new product launches. One thing is for sure, TikTok is here to stay, reinforcing the importance of video marketing, so it is always worth trying this platform.