Anúncios Display Animados: conquista a atenção, inspira a ação

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Estás pronto para desbloquear o potencial dos anúncios animados?

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Num mundo digital saturado de informações, a diferenciação torna-se chave para destacar a tua marca. É neste contexto que os anúncios animados na Rede de Display emergem como uma ferramenta aliciante, capaz de não só captar a atenção, mas de deixar uma impressão duradoura.

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Ao longo deste artigo, vamos explorar exemplos práticos provenientes de campanhas realizadas com a marca Castelbel. Continua a leitura!

‍A chave para ser lembrado

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A preferência dos consumidores por conteúdos visuais e animados não é apenas uma moda passageira, mas sim um insight valioso que revela o quão envolvente e atrativo esse formato pode ser.

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Ao integrar esta abordagem, as marcas além de “serem vistas”, são também lembradas num cenário publicitário dinâmico e em constante evolução. 

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Cada movimento, cada animação, contribui para uma narrativa visual que fica gravada na mente dos consumidores, destacando a marca de uma forma única. 

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Contudo, surge a pergunta: essa estratégia faz sempre sentido?

Impacto visual imediato

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Quando falamos em impacto, os anúncios animados revelam-se como protagonistas indiscutíveis na Rede Display da Google. Num ambiente onde a atenção é disputada a cada segundo, estes anúncios destacam-se como uma escolha estratégica, capaz de envolver e conquistar o público-alvo.

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Conhece algumas das vantagens:

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• O movimento visual atrai instantaneamente a atenção dos utilizadores, destacando-se no meio de um mar de conteúdos estáticos.
  
  
• Permitem a narrativa de histórias complexas de forma dinâmica, transmitindo mensagens profundas de uma maneira acessível.
  
  
• A capacidade de destacar promoções e ofertas de forma visualmente atraente aumenta a eficácia das campanhas.
  
  
• São mais flexíveis na adaptação a diferentes tamanhos de ecrã e formatos de anúncios, garantindo uma experiência consistente em vários dispositivos.
  
  
• O movimento visual facilita a retenção de informações, contribuindo para uma lembrança mais duradoura das mensagens transmitidas.
  
  
• São percebidos como mais modernos e inovadores, contribuindo para a construção de uma imagem de marca contemporânea.
  
  
• Permitem realizar testes A/B com elementos visuais em constante evolução, facilitando a otimização contínua para melhor desempenho.

Vamos conhecer o exemplo da Castelbel…

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Os anúncios animados demonstram uma eficácia notável em diversas situações, e as campanhas que desenvolvemos para a Castelbel oferecem exemplos concretos e bem-sucedidos.

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Destacamos alguns cenários nos quais a adoção deste formato revelou-se uma escolha acertada:

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• Black Friday: em campanhas temáticas como a Black Friday, os Anúncios Animados mostraram-se altamente eficazes. Utilizando o formato cabeçalho (970px por 90px), conseguimos destacar produtos-chave com animações em movimento, apresentar promoções de forma visualmente impactante e incorporar um botão de call-to-action (CTA) proeminente.
  
  
• Christmas: em campanhas sazonais, como o Natal, os Anúncios Animados no formato retângulo (336px por 280px) criaram um ambiente envolvente através de GIFs animados dos produtos. Este formato revelou-se eficaz na transmissão de mensagens visualmente apelativas.

• Exemplo da Campanha Tiles: ao promover coleções específicas, como a Tiles, o formato arranha-céus (300px por 600px) com animações de imagens lifestyle e um copy claro mostrou-se altamente eficaz. A animação do copy "Tiles" contribuiu para reforçar a identidade da coleção, enquanto o call-to-action (CTA) estrategicamente posicionado incentivou a visualização da coleção.

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Os resultados das campanhas exemplificadas revelam um desempenho notável.
Ao atingir uma Taxa de Cliques (CTR) acima de 10% em campanhas de topo de funil, a eficácia destes anúncios animados é evidente.

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Nas campanhas da Black Friday, Tiles e Christmas Times, a estratégia adotada impactou quase 1 milhão de pessoas. Além disso, o Custo por Clique (CPC) ficou 2 cêntimos abaixo da média, indicando não apenas um alcance abrangente, mas também uma gestão eficaz dos custos.

Estáticos vs. Animados - qual a escolha mais sensata?

Embora os anúncios animados possuam inúmeras vantagens, é essencial reconhecer as situações em que este formato pode não ser a escolha mais adequada para as tuas campanhas. Consulta algumas considerações importantes:

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• Se estiveres com uum cronograma apertado ou com recursos limitados, a complexidade da produção de Anúncios Animados pode ser um obstáculo. Este formato muitas vezes exige mais tempo, habilidades de design especializadas e investimento financeiro.
  
  
• Se a tua audiência-alvo demonstra uma preferência clara por conteúdo estático ou se a natureza do teu produto/serviço não se alinha com a dinâmica visual, pode ser mais sensato optar por anúncios tradicionais.
  
  
• A animação pode comprometer a experiência do utilizador, com tempos de carregamento lentos pelo facto de serem arquivos maiores. Isso poderá gerar frustração nos usuários, especialmente em conexões de internet mais lentas. Nestes casos é aconselhável reconsiderar este formato.
  
  
• Se a tua mensagem é direta e não exige a complexidade visual oferecida pelos Anúncios Animados, optar por anúncios estáticos pode ser mais eficaz e direto ao ponto.
  
  
• Se estiveres a operar com um orçamento limitado, a criação de Anúncios Animados pode ser mais dispendiosa do que opções mais simples. Avalia sempre o retorno do investimento antes de optar por este formato.
  
  
• Em casos em que a tua marca segue uma abordagem mais conservadora no branding e imagem, a adoção de Anúncios Animados pode ser percebida como inconsistente com a identidade visual estabelecida.
  
  
• Se existir evidência ou feedback indicando uma aversão significativa do teu público-alvo a anúncios animados, é prudente respeitar as preferências do utilizador e escolher formatos mais aceitáveis.

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A decisão de adotar ou evitar anúncios animados para a rede Display deve ser adaptada às necessidades específicas de cada campanha.

Avalia cuidadosamente os objetivos, o público-alvo, o contexto da campanha e os recursos disponíveis antes de embarcar na jornada visual dos anúncios. 

Agora que tens um entendimento mais aprofundado desta estratégia, estás preparado para impulsionar a próxima campanha?

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Não te esqueças que, em muitos casos, a chave para uma estratégia verdadeiramente eficaz reside numa abordagem equilibrada, integrando diversos formatos!

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Contacta-nos para uma dose de inovação e resultados! 😊

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Autor: Sofia Leite, Copywriter

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Campanhas mais otimizadas e eficientes? Descobre o potencial da IA
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A Inteligência Artificial (IA) está a mudar o ambiente digital de formas nunca imaginadas, nem mesmo na sétima arte. Quantos de nós sonhavam que em 2023 estariam a utilizar esta nova ferramenta para criar experiências mais personalizadas e interativas para os utilizadores? Ou que a IA iria conseguir otimizar o nosso trabalho de forma tão eficiente?

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Garantimos que a tua vida nunca mais será a mesma após mergulhar em todas as vantagens que esta ferramenta trará para o teu trabalho. Por isso, continua a ler e descobre 4 formas em como a IA revolucionará o nosso futuro.

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Como sabemos, o objetivo de qualquer campanha de anúncios é sempre atingir mais pessoas e melhores resultados, com o orçamento recomendado. A utilização da inteligência artificial na otimização de anúncios é uma das grandes promessas do século e, apesar de ainda não imaginarmos tudo o que pode fazer por nós, começamos a ter um relance de como será o futuro do digital.

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Conhece o teu público como ninguém!

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A definição do público-alvo é indiscutivelmente um ponto essencial na criação de qualquer campanha de anúncios. Apesar de já existirem variadas tecnologias que nos permitem recolher e analisar muita informação sobre o nosso potencial cliente, é humanamente impossível tratar todos esses dados, para criar campanhas mais eficientes. A IA pode ser usada para analisar dados demográficos e comportamentais dos consumidores e segmentar o público-alvo de forma mais precisa. 

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Além disso, os dados recolhidos e analisados por esta tecnologia permitirão perceber em tempo real quais serão os públicos potencialmente mais rentáveis e direcionar estratégias mais eficientes para os mesmos.

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Personalização, a grande tendência do futuro

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A personalização é sem dúvida uma palavra-chave no que diz respeito à comunicação do futuro. Todos gostamos de nos sentir únicos e apreciados pelas nossas marcas favoritas, que já começaram a alterar a maneira como se dirigem aos seus clientes, para garantir um serviço mais adaptado aos seus gostos e necessidades. 

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Para ajudar nesta tarefa exaustiva, a IA tem à disposição algoritmos de aprendizagem profunda que permitem, entre muitas outras coisas:

• Fazer o processamento de imagens baseadas em IA, como é o caso DallE-2 que cria imagens realistas e originais tendo em conta o conteúdo que escreves, ou até mesmo vídeos, tendo por base um script, ou Fliki que, além disso, é ainda capaz de inserir vozes nos clips; 
• Gerar textos para anúncios tendo em conta o público-alvo, o tom de voz mais apropriado e o objetivo da tua campanha, para este efeito podes recorrer a ferramentas como o Chat GPT, o Jasper, o Writesonic ou o Copy.ai;
• Otimizar o design dos anúncios escolhendo, por exemplo, tipos de letra, cores  e imagens mais eficazes, através de plataformas como o Adobe Experience, o Deepcortex e o Adobe Design Space;
• Criar testes A/B que permitem testar diferentes versões de um anúncio para ver qual é mais eficaz, com a ajuda do OptiMizely;

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Através da AI será possível criar anúncios mais relevantes e direcionados, tendo em conta a informação recolhida e analisada de cada utilizador. Ao tornar os anúncios mais personalizados será possível aumentar as taxas de conversão e de engagement, uma vez que os conteúdos desenvolvidos irão especialmente de encontro às necessidades individuais dos potenciais clientes. Uma realidade um pouco assustadora, mas inegavelmente fascinante!

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Automatizar é a palavra de ordem

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Se a personalização terá sem dúvida um papel fundamental na forma como as marcas comunicam com os seus seguidores no futuro, a automação não terá um papel menos relevante. 

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A IA permitirá automatizar tarefas repetitivas e demoradas, tais como a criação de anúncios e a segmentação, libertando tempo para os marketeers concentrarem-se em tarefas mais estratégicas. Como se costuma dizer, “tempo é dinheiro” e cada segundo que sobra pode ser utilizado para desenvolver novas estratégias de marketing ou investigar novas ferramentas para potenciar o nosso trabalho.

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Além disso, as ferramentas de IA conseguem criar automaticamente cópias de anúncios bem-sucedidos e usá-los para gerar novos anúncios ainda mais eficazes. Através da análise de dados será ainda possível criar diferentes versões, com pequenas alterações para perceber quais geram melhores resultados e as alturas do dia em que os anúncios devem ser exibidos para apresentarem melhores resultados. Isto, sim, levará os testes A/B a outro nível!

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Recursos melhor aplicados igual a campanhas mais eficientes

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Como dissemos anteriormente, a definição do público-alvo é um fator essencial para o sucesso da campanha, mas as palavras-chave escolhidas e o orçamento implementado não terão uma menor relevância. Após garantir que sabemos a quem nos dirigimos e que o conteúdo que criamos é relevante, devemos ter em consideração o valor que estamos dispostos a gastar. 

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Através da IA será possível reduzir os custos imputados às campanhas. Como explicamos anteriormente, ao segmentarmos melhor o público-alvo, teremos uma menor probabilidade de mostrar os nossos anúncios a utilizadores que não vão converter, maximizando o retorno sobre o investimento (ROI), ao ajustar automaticamente os lances para alcançar os utilizadores mais propensos a clicar no anúncio.

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Ainda não estás convencido?

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A IA prepara-se para revolucionar como os profissionais de marketing criam as suas estratégias, tornando-as mais eficientes e eficazes. Através destas novas ferramentas que estão a surgir, será possível fazer melhor uso dos recursos disponíveis e alcançar melhores resultados. É um momento emocionante para a indústria e podemos esperar mais avanços num futuro próximo.

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Acreditarias, se te disséssemos, que este artigo que acabaste de ler foi concebido com a ajuda das ferramentas de inteligência artificial? Sim, o uso da IA proporciona um grande salto na criação de campanhas digitais que são mais eficazes e personalizadas para os seus destinatários!

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Deixa-te seduzir pelo futuro, nós já estamos rendidos!

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Animated Display Ads: captivate attention, inspire action

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Are you ready to unlock the potential of animated ads?

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In a digital landscape flooded with information, standing out is crucial for brand visibility. Animated ads on the Display Network excel in this space, not only capturing attention but also etching a memorable impression.

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Throughout this article, we’ll explore practical examples from campaigns carried out with the Castelbel brand. Keep reading!

The key to be remembered

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Consumer preference for visual and animated content is not just a passing trend, but rather a valuable insight that reveals how engaging and appealing this format can be.

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By integrating this approach, brands not only gain visibility, but are also remembered in a dynamic and ever-evolving advertising landscape.

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Every movement, every animation, contributes to a visual narrative that is etched in the minds of consumers, highlighting the brand in a unique way.

However, the question arises: does this strategy always make sense?

Visual impact right away

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When it comes to impact, animated ads prove to be undisputed protagonists on Google's Display Network. In an environment where attention is contested every second, these ads stand out as a strategic choice, capable of engaging and capturing the target audience.

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Here are some of the advantages:

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• Visual movement instantly captures users' attention, standing out amidst a sea of static content.

• They empower narratives with dynamic storytelling, effortlessly delivering profound messages in an accessible way.

• The ability to showcase promotions and offers, in a visually appealing way, enhances the effectiveness of the campaigns.

• They are more flexible in the adaptation to different screen sizes and formats, ensuring a consistent experience across different devices.

• Visual movement facilitates information retention, contributing to a longer-lasting recall of conveyed messages.

• They are perceived as more modern and innovative, contributing to the establishment of a contemporary brand image.

• They allow for A/B testing with constantly evolving visual elements, facilitating continuous optimization for improved performance.

Let's discover the example of Castelbel...

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Vibrant ads have proven highly effective in various scenarios, and our campaigns for Castelbel stand as vivid and successful instances of this accomplishment.

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Discover key moments when choosing this format has been a wise choice:

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• Black Friday: in themed campaigns like Black Friday, Animated Ads have proven to be highly effective. Using the header format (970px by 90px), we were able to highlight key products with dynamic animations, present visually impactful promotions and incorporate a prominent call-to-action (CTA) button.

• Christmas: in seasonal campaigns, such as Christmas, Animated Ads in the rectangle format (336px by 280px) created an immersive environment through animated GIFs of the products. This format has proven effective in conveying visually appealing messages.

• Example of Tiles Campaign: when promoting specific collections, like Tiles, the skyscraper format (300px by 600px) with lifestyle image animations and clear copy has proven to be highly effective. The animation of the copy  "Tiles" has contributed to reinforce the collection's identity, while strategically positioned call-to-action (CTA) encouraged collection viewing.

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The showcased campaigns delivered outstanding results, boasting a Click-Through Rate (CTR) surpassing 10% in top-of-the-funnel initiatives. This underscores the clear efficacy of these engaging animated ads.

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In the Black Friday, Tiles, and Christmas Times campaigns, the adopted strategy reached nearly 1 million people. Besides, the Cost Per Click (CPC) was 2 cents below the average, indicating not only an in-depth reach, but also effective cost management.

Choosing between static and animated: What makes sense?

While animated ads have numerous advantages, it is essential to recognize situations in which this format may not be the most suitable choice for your campaigns.

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Consider some important factors:

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• If you're on a tight schedule or have limited resources, the complexity of producing Animated Ads can be an obstacle. This format often requires more time, specialized design skills and financial investment.

• If your target audience shows a clear preference for static content or if the nature of your product/service doesn't align with visual dynamism, it might be wiser to opt for traditional ads.

• The animation can compromise the user experience, with slower loading times due to larger file sizes. This can lead to frustration, especially on slower internet connections. In such cases, it is recommended to reconsider this format.

• If your message is straightforward and doesn't require the visual complexity offered by Animated Ads, choosing static ads may be more effective and to the point.

• If you're operating on a limited budget, creating Animated Ads can be more expensive than more simple options. Always evaluate the return on investment before opting for this format.

• In cases where your brand follows a more conservative approach in branding and image, the adoption of Animated Ads may be perceived as inconsistent with the established visual identity.

• If there is evidence or feedback indicating a significant aversion from your target audience to animated ads, it is prudent to respect user preferences and choose more acceptable formats.

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The decision to adopt or avoid animated ads for the Display network should be tailored to the specific needs of each campaign.

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Carefully assess the goals, target audience, campaign context and available resources before embarking on the visual journey of advertisements.

Now that you have a deeper understanding of this strategy, are you ready to boost the next campaign?

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Don't forget that, in many cases, the key to a truly effective strategy lies in a balanced approach, integrating diverse formats!

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Contact us for a dose of innovation and results! 😊

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Autor: Sofia Leite, Copywriter

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More optimized and efficient campaigns? Explore the potential of AI

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Artificial Intelligence (AI) is changing the digital environment in ways never imagined, not even in the seventh art. Who would have thought that by 2023 we would be able to provide users with more personalized, interactive experiences? Or that AI would be able to optimize our work so efficiently?

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We guarantee that your life will never be the same after diving into all the advantages that this tool will bring to your work. So, keep reading and discover 4 ways in which AI will revolutionize our future.

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As we know, the goal of any ad campaign is always to reach more people and better results, with the recommended budget. The use of artificial intelligence in ad optimization is one of the great promises of the century. Although we still can't imagine all it can do for us, we are starting to get a glimpse of what the future of digital will look like.

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Know your audience like no one else

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Defining the target audience is undeniably an essential point in the creation of any ad campaign. Although there are already a variety of technologies that allow us to collect and analyze a lot of information about our potential customers, it is humanly impossible to process all that data in order to create more efficient campaigns. AI can be used to analyze the demographic and behavioral data of consumers and segment the target audience more accurately. 

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In addition, the data collected and analyzed by this technology will make it possible to understand in real-time which audiences will potentially be the most profitable and target more efficient strategies to them.

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Customization, the big trend of the future

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Customization is undoubtedly a keyword when it comes to the communication of the future. We all like to feel unique and appreciated by our favorite brands, which have already begun to change the way they address their customers, to ensure a service that is more tailored to their tastes and needs. 

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To help with this exhaustive task, AI has at its disposal deep learning algorithms that allow, among many other things:

• Perform AI-based image processing, such as DallE-2 which creates realistic and original images taking into account the content you write, or even videos, based on a script, or Fliki which, in addition, allows you to insert voices; 
• Generate text for ads taking into account the target audience, the most appropriate tone of voice, and the objective of your campaign, for this purpose you can use tools such as GPT Chat, Jasper, customization, or Copy.ai;
• Optimize the design of the ads by choosing, for example, fonts, colors, and images that are more effective, through platforms such as Adobe Experience, Deepcortex, and Adobe Design Space;
• Create A/B tests that allow you to test different versions of an ad to see which is more effective, with the help of OptiMizely;

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Artificial intelligence will enable the creation of more relevant, targeted ads based on the information collected and analyzed from each user. By making ads more customized, it will be possible to increase conversion and engagement rates, since the content developed will especially meet the individual needs of potential customers. It's an undeniably fascinating reality, although somewhat scary!

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Automation is the keyword

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While customization will undoubtedly play a key role in the way brands communicate with their followers in the future, automation will play a no less relevant role. 

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AI will allow the automation of repetitive and time-consuming tasks such as ad creation and targeting, freeing up time for marketers to focus on more strategic tasks. As they say, “time is money” and every second left over can be used to develop new marketing strategies or investigate new tools to enhance our work.

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In addition, AI tools can automatically create copies of successful ads and use them to generate new, even more, effective ads. Through data analysis, it will also be possible to create different versions, with minor changes, to understand which ones generate better results and the times of day the ads should be displayed to show the highest performance. This will take A/B testing to the next level!

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Better applied resources equal more efficient campaigns

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As we said before, defining the target audience is an essential step to the success of the campaign, but the keywords chosen, and the budget implemented will have no less relevance. After ensuring that we know who we are targeting and that the content we create is relevant, we should take into consideration the amount we are willing to spend. ‍

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‍Through AI, it will be possible to reduce the costs imputed to campaigns. As we explained earlier, by better segmenting the target audience, we will be less likely to show our ads to users who will not convert. While maximizing the return on investment (ROI) by automatically adjusting bids to reach the users most likely to click on the ad.

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Still not convinced?

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AI is set to revolutionize how marketers create their strategies, making them more efficient and effective. Through these new tools that are emerging, it will be possible to make better use of available resources and achieve better results. It is an exciting time for the industry, and we can expect more advances in the near future.

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Would you believe it if we told you, that this article you have just read was conceived with the help of artificial intelligence tools? Yes, the use of AI provides a great leap forward in creating digital campaigns that are more effective and personalized to their recipients!‍

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‍Let yourself be seduced by the future, we are already surrendered!

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It's tough to keep up with the latest marketing trends and changes. You need to be where your customers are, but there's just not enough time in the day.

Marketing automation is a great way to bridge that gap. It allows you to, among many things, track customer behavior and preferences to create more personalized experiences. This improves engagement and conversions!

Basically, anything that you can do manually can be automated with software. Keep reading to learn how.

Automate your marketing tasks and save time

If you're unsure how marketing automation can help your business or have yet to explore if it is a good marketing approach, consider the following ways it can benefit your business:

• Improves marketing results by identifying specific marketing tactics that have been successful in the past.
• Saves time through automated marketing tasks 24/7 in a highly customizable way, such as creating targeted email campaigns, reviewing website analytics, data management, creating rules, and sequencing messages.
• Aligns marketing efforts with business objectives and helps you create a marketing strategy that marketing teams can easily understand.
• Organizes new data entry (within tags, lists, and automation) and reduces time spent on data entry and manual processes via email marketing software.
• Increases revenue and engagement with automated marketing that sends timely and relevant messages because it delivers specific content for the lead's level of interest/knowledge regarding the product.
• Delivers more personal, timely, and relevant content to leads and customers.
• Gets insights into subscribers' behavior so you can send them even more targeted messages.

How does it work?

There are numerous types of marketing automation software on the market; however, marketing automation is more than just marketing software.Marketing automation software platforms allow marketing teams to:

• Create targeted campaigns and measure marketing ROI by tracking actions taken after a marketing campaign has been sent out. This includes traditional marketing tactics such as direct mail, email marketing, or social media posts, and marketing tactics such as marketing videos and marketing automation software marketing campaigns.
• Build marketing lists and gain valuable insights through marketing intelligence or analytics.
• Manage prospects and leads with an easy-to-use prospect management tool that allows marketers to filter leads by marketing preference, company size, location, and more, allowing for better lead nurturing.
• Identify marketing trends, track marketing campaign performance, and benchmark marketing activities with marketing automation software that provides marketing insights.
• Collect, manage and analyze big data (marketing analytics) using marketing automation software that integrates with Google Analytics and other popular business intelligence tools.
• Optimize marketing activities with automatic suggestions for new emails, social media posts, landing pages, and more based on data analysis of top-performing content with the latest marketing software.
• Personalize email marketing messages with dynamic content that includes customer data from CRM, detailed purchase history, and more.
• Streamline social media management with tools designated to identify top influencers, schedule posts for specific times of the day, monitor keywords and hashtags, share photos directly to popular social networks and monitor brand sentiment through social listening software.
• With CRM tools, marketers can consolidate all their contacts, call scripts, emails, and social posts in one place without having to re-enter information.

So, why is marketing automation more than just marketing software?

There are many marketing automation tools today, each designated to meet specific business goals and objectives. Since there is no one-size-fits-all solution, organizations must carefully review their needs before choosing a tool that suits their culture, processes, and resources.

Marketing automation tools fall into three categories: lead management tools, campaign management tools, and customer relationship management (CRM) tools.

The technology behind Marketing Automation can be very complex, but when broken down into its simplest components, we can see how it becomes more than just marketing software.

Funnel your way to success

There are a few key components to a successful marketing campaign: a great product, targeted traffic, and effective marketing automation.

‍A great product is essential for any business. Without a high-quality product, you won't be able to keep your customers' attention or generate repeat business. However, having a great product isn't enough on its own. You also need to generate traffic to your site to convert those visitors into buyers. And finally, you need to use effective marketing automation tools to follow up with your customers and keep them engaged at every stage.

But a good starting point for figuring out the sales funnel and larger market formula is to look at what stage of the buying process your product or service falls into.

For example, if your product is something people need to buy right away, such as a food item or medication, your sales funnel will likely be shorter with smaller overall market size. However, if your product is something that people can take their time deciding on – such as a car or a home – then your sales funnel will be longer with a much larger overall market size.

First, you need to understand your market. Who are your ideal customers? What needs do they have that aren't currently being met?

Once you know that, you can create a sales funnel that will attract them and convert them into customers.

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The basic steps of a sales funnel are:

• Not problem aware (60%)At this point, you need to attract potential customers with content or offers that appeal to them.
• Problem aware (20%)Yes! You are getting them to the point where they're ready to buy.
• Gathering Information (17%)Still, their final decision will be made after they gather more information.
• Buying now (3%)And finally, they are more than ready to close the sale!

You can automate your marketing tasks and drive more leads and sales through your website with the right tools in place.

Marketing automation makes it easy to create targeted email campaigns, send automated social media posts, and publish valuable content that attracts customers!

It helps you close more sales throughout the lifecycle from lead to purchase, regardless of device or channel, and if you combine this with value-based marketing, a strategy that focuses on creating value for customers rather than on competing on price, you will create a connection with your customers and establish trust. This way, it becomes easier to build relationships with your customers and convince them to buy from you.

And when customers trust you, they're more likely to come back again and recommend you to others!

If you're not automating, you're behind the times

If you're not using marketing automation, it's time to start!

‍Marketing automation can help solve many old issues that still plague marketing departments today.

The world's top companies are doing it, and there's no reason you can't be one of them. At its core, marketing automation is about creating loyalty and driving revenue through relevant messages.

And that's something your business can benefit from.

Ready to get started? Let us know how we can help.

Google Partner certification for agencies generates many benefits, and these are based on three main areas: Education and Statistics, Access and Technical Support, and Recognition and Awards.

What is the Partners Program?

Google Partner is a marketing program aimed at advertising agencies or third parties that manage Google Ads accounts on behalf of other brands or companies. The Google Partners Program is active in over 60 countries and is available in 43 languages.‍

Vitamina. renewed its Google Partner status for 2021, thus acknowledging its good work in managing Google Ads campaigns.

This seal of quality and qualifications awarded by Google brings numerous advantages, both for agencies and for their clients. However, to obtain this certification it’s necessary to fulfill certain requirements.

What are the requirements to be a Google Partner?

• Configure and display effectively and optimally Google Ads campaigns in order to achieve the best results for customers. The manager account registered with Google Partners must have a minimum optimization score of 70%;

• Minimum advertising investment of USD 10,000 (approx. €8482) in the last 90 days;

• Prove the knowledge of the strategists, namely by passing the Skillshop Google certification exams.

What are the benefits of working with a Google Partner?

• Exclusive support, with personalized service;

• Constant updating of knowledge, through exclusive trainings;

• Initial contractual discounts for your customers;

• Guaranteed a good performance of the ads.

If your goal is to boost your business and your company appears in the first results of the search engine, work with a Google Partner agency.

‍Get in touch with us.

‍‍

Written by: Rita Pereira

At Vitamina., we can say we are now on a “first-name basis” with webinars. We have organized and communicated this type of event.

At Vitamina., we can say we are now on a “first-name basis” with Webinars. We have organized and communicated this type of events for clients such as Saint-Gobain, Flowinn or Amorim Cork Composites several times.

‍For those unfamiliar with the term, a Webinar is a seminar or workshop that is broadcast live online. There is always a host who organizes the event and who invites the speakers. And what is the main advantage of this model? Both the speakers and the host can be anywhere in the world! Naturally, the pandemic has given these types of events an enormous boost.

However, sometimes, some companies struggle with the fact that they prepare fantastic online events, but ... no one seems to show up.

How can we ensure that people are really present in our Webinar?

There are some tips that we can follow to let our audience know about the Webinar, get excited about it, and really participate!

1. Choose an attractive topic that leads to action

This is an essential point. If the theme of the Webinar is boring and of little interest to the audience we want to attract, it is evident that hardly anyone will be willing to go to the Webinar. This does not mean that we should choose a topic that is too broad. The idea is to provide advice that people can follow and apply after the event.

2. Define objectives

In order to measure the success of your Webinar, the best plan would be to define real goals for the number of participants. The webinar can work to increase brand awareness or to generate conversions, for example. At that point, you must also define goals and KPI’s, so you can measure its success.

3. Choose the ideal day and date

It may seem like an obvious tip, but the truth is that the day and time of the Webinar is essential to its success. For example, on weekends there is less available for this type of event. The ideal is to experiment and see the schedule that works best for your audience. You must pay attention to the needs of the participants and even the time where they are.

4. Create an informative landing page

You should also build a clear, objective, and concise landing page for potential participants to be aware of the most important points of the Webinar. Thus, it must answer the questions: Who? What? When? Where? Why? It is on this landing page, with a personalized form, that those interested in the Webinar will be able to register.

5. Interact with participants via email

As interested parties sign up on the landing page, you should send them a thank you email. This way they know that their registration is guaranteed. In addition, you must ensure that they don’t forget about the event - there are many people who register well in advance. You can put a Call To Action in the email, for example, to ensure that participants add the event to the calendar. You can also send emails two weeks, one week, and even the day before so that participants do not forget the Webinar.

6. Communicate the Webinar on social networks

You can and should schedule posts that inform your audience about the Webinar. By doing so, you reach a wider audience and lead interested parties to the landing page you created for that purpose. With the date approaching, the frequency of publications on the topic should increase. You can also encourage speakers to share publications so that the message reaches more interested people.

7. Don't be afraid to use Paid Media

If you have a budget that allows you, you can use Paid Media to increase the audience for your webinar. You can opt for Google Ads text ads and optimize them for terms related to the event's theme. Another option is to advertise some of your publications on social media.

8. Choose the best tool to ensure a good experience

Even if the webinar is interesting, well promoted, and has a lot of support, everything can be in vain if the tool where it is promoted does not meet expectations. There are currently several tools that guarantee a good experience, namely Loom, GoToWebinar, or even Webinar.