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It’s 2025.
Digital marketing has not just evolved—it’s more dynamic than ever, bringing trends and opportunities that are reshaping the entire landscape. But before you think this is something far off, you should know that some of these changes are already happening. So, if you're looking to get your brand ready for what's ahead, you're in the right place.
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Remember when we used to talk about Artificial Intelligence like it was something out of a sci-fi movie? Forget that. By 2025, AI will be so integrated into our everyday lives that it will become a cornerstone of digital marketing, making experiences more human, personalized, and natural.
But here’s something most people don’t know yet: the next generation of AI isn’t just about processing data. We’re talking about models that, for instance, can read a customer’s emotional state and tailor responses in real-time. This means chatbots and virtual assistants will be able to adjust their communication based on how someone feels.
How can you use this to your advantage?
In 2025, we’ll reach a turning point: marketing will no longer be something we simply see, but something we feel and experience. With Augmented Reality (AR) and Virtual Reality (VR) becoming increasingly accessible, these technologies will be at the heart of every marketing strategy.
Imagine being able to try out a product without leaving your home, seeing that perfect sofa in your living room, or even attending a virtual event where it feels like you're truly there, fully immersed in the experience. In this new era, brands will craft unforgettable, interactive experiences like never before.
Practical strategies to take advantage of this trend:
Have you noticed how social media is transforming into a true shopping hub? By 2025, the line between social media and e-commerce will almost disappear. Platforms like Instagram, Facebook, and Pinterest are already adding shopping features directly within their apps, making the scrolling experience even more addictive.
The magic behind social commerce isn’t just selling — it’s creating a shopping journey so seamless that users barely realize they've moved from "explore" mode to "buy" mode. Imagine posts that spark inspiration, videos showing how to use a product, and with just one tap, the purchase is complete — all without ever leaving your feed.
How can you take advantage of this trend?
O marketing personalizado já não é novidade, mas o que aí vem vai redefinir o que entendemos deste conceito. Já não basta adaptar o conteúdo com o nome do cliente Personalized marketing is no longer a novelty, but what's coming next will completely reshape how we think about it. It’s not enough anymore to simply address the customer by name or show them an ad for something they’ve already seen. We’re talking about hyper-personalized content, offers, and experiences that go beyond the surface—powered by everything from online behavior to your personal shopping preferences.
Did you know?
The new tools will leverage real-time data to craft experiences so tailored, they’ll feel like a personal conversation. Picture content that adjusts based on your location, the time of day, and even the weather. The level of precision will be so high that you’ll feel like everything was designed just for you. And in a way, it truly will be.
What should you do to prepare?
How many times have you asked your virtual assistant something like, "Where can I find a good Italian restaurant nearby?" Well, get ready—the rise of voice search is only going to keep growing, and brands need to keep up.
Here’s another trend: people want answers fast, in a language that feels more like a conversation. That means it’s time to fine-tune your SEO for a more natural, chatty approach.
Our tips for your SEO approach:
2025 is shaping up to be a pivotal year in digital marketing, with emerging trends already influencing how we connect with audiences. Crafting more authentic, engaging, and personalized experiences has never been more essential.
The secret? Anticipation, focus, and a touch of creativity to embrace change. The future of marketing is already here, and those who embrace it today will lead tomorrow.
Christmas is just around the corner, and for many brands, it’s the most anticipated season of the year. Shopping surges, customer expectations skyrocket, and performance campaigns need to hit their peak.
But how can your brand shine in this sea of festive offers? Here’s a hint: a simple “Merry Christmas” with a sprinkle of snowflakes won’t cut it.
In this article, we’ll dive into high-impact strategies to fine-tune your messaging, highlight seasonal products, and make the most of your campaigns across platforms.
Step one: get into the Christmas spirit! But remember, aligning your communication with the season goes beyond simply adding festive decorations.
The real magic lies in building an authentic emotional connection with your audience. Instead of focusing only on holiday visuals and gifts, share stories that reflect the true values of the season, like togetherness, gratitude, and a sense of purpose. Personalization is also key: leverage browsing behavior and purchase history to offer more relevant, meaningful experiences.
Practical tip: swap "buy now" for "make someone’s Christmas extra special." These subtle shifts in tone can turn a quick sale into a lasting customer relationship.
Promoting seasonal products is more than just highlighting top-sellers; it’s about tapping into what truly resonates with customers right now. During the holiday rush, shoppers are often looking for either practical gifts or something special, so tailor your offerings to meet these needs directly.
Quick tip: create value-added bundles or exclusive packages that feel personal and thoughtful. Go beyond the standard discount by including free gift-wrapping or personalized messages with each purchase—small touches that can make a big difference in a customer's decision-making.
To boost performance, leverage dynamic remarketing in your Google and social media ads to show customers exactly what caught their eye, but with an irresistible holiday offer. Remember: FOMO (Fear Of Missing Out) is powerful! Use phrases like “Limited Time Offer” or “Only Until Christmas!” to spark a sense of urgency.
During the Christmas season, many brands face a common hurdle: rising CPC (cost per click). To navigate this, success lies in leveraging underutilized strategies tailored for the holiday shopping peak.
One effective and often overlooked way to cut costs during the holiday surge is to fine-tune your keyword exclusion lists. By filtering out irrelevant terms (like “free gifts”), you ensure your budget is focused on high-quality clicks.
Additionally, take advantage of Google’s Smart Bidding, which dynamically adjusts bids based on real-time user behavior, allowing you to compete aggressively only when conversion odds are higher. Here are more tips:
Social media is undeniably where the holiday spirit thrives online.
Consumers are spending a lot of time scrolling through platforms for gift inspiration, so to truly stand out, your content needs to go beyond eye-catching visuals.
Try using User-Generated Content (UGC) by encouraging your customers to share how they're enjoying your products this season. Whether through a holiday hashtag or mini-contests, this strategy builds emotional connection and trust with your audience. Plus, add interactive stories with questions, polls, and countdowns to special promotions—creating urgency and direct engagement.
On TikTok, take advantage of its casual and fun vibe to create quick tutorials or holiday gift “unboxings,” maximizing creative, organic video content.
Quick tip: boost urgency by featuring a countdown to your holiday promotions or spotlight benefits like guaranteed delivery before Christmas. Reels and Stories are your go-to for this strategy!
One key aspect often overlooked in last-minute offers is that it’s not just about discounts. True urgency at this point is all about delivery time. Last-minute shoppers want the assurance that their purchase will arrive on time and be exactly what they need to complete their holiday plans.
To capture these shoppers, offer guaranteed speedy delivery and make this benefit crystal clear across all your marketing channels (Google Ads, social media, and email).
Another winning strategy is using local geo-targeting in your Google and Facebook campaigns, providing fast delivery only in specific areas where tight timelines can be met.
Quick tip: offering click-and-collect (buy online, pick up in-store) can also be a powerful asset, especially for those racing against the clock.
The holiday season presents a golden opportunity to elevate the performance of your campaigns. By crafting the right message, embracing the festive spirit, and implementing strategic optimizations in Google Ads and social media, you can ensure your brand shines during the peak shopping frenzy.
Now it’s your turn: are you ready to turn your Christmas campaigns into a resounding success?
Email marketing remains one of the most effective and most undervalued strategies in creating long-lasting relationships with consumers.
Despite several statistics showing that this strategy is responsible for one of the highest ROIs (Return on Investment), many companies still do not give it the value it deserves. Does this profile fit your company? 🤔
With a well-defined strategy, email marketing allows you to achieve very significant results, but also to create a deep connection with your customers. In a world full of competition, that's something your brand should strive for.
Throughout this article, we will explore 5 email marketing strategies that you should start implementing in your company or brand, as well as some practical examples that will help you better understand their application. So don't stop here, follow us until the end of the article!
Having a database full of contacts is very important, but we can accurately say that knowing how to segment it is much more relevant.
You should segment your contact list based on specific criteria so that you can send relevant and personalized messages to your audience. You can do this segmentation by location, interests, purchase history, or even specific behaviors on the website.
For example, if you have an online clothing store, you can send emails with exclusive promotions on women's clothing only to that gender.
Email automation is another strategy that can bring very positive results for your company. This tool allows you to send messages automatically based on specific actions that your subscribers take.
For example, it has certainly happened to you to place some items you were thinking of buying in the shopping cart of a website and not complete the purchase. After a few minutes you receive an email, "Psssst... I think you forgot something!”, you get curious, open the email, and actually remember that you haven't completed the purchase yet. This strategy increases the chances that your potential customer will come back to the site and finish the purchase.
Every day we receive dozens or even hundreds of emails with advertising, and many pass us by completely.
Therefore, it is essential that you create short, relevant, and intriguing subjects that arouse your subscriber's curiosity to know more. The first level is always the hardest to overcome. Once the email is opened, the user is receptive to what you have to communicate.
For example, you need to launch a summer campaign about your sunscreens, which will have an incredible promotion. Instead of writing "Summer Sale", a title that is not very catchy and easily ignored, try something like "Do you want to have radiant skin?". 😎✨", a short question that goes straight to the users' needs and adds an emoji or two to catch the eye among dozens of text-only subjects.
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Once you have achieved the most difficult thing, getting the user to open your email, you must ensure that the content you have to offer is relevant and reflects their needs and interests.
You can and should personalize your emails by taking into account information you have about each of your subscribers, such as starting the email by directly addressing the person's name, purchase history, special birthday offers, or identified preferences. In addition, you can include exclusive content such as tutorials, tips, and special offers.
For example, you can use the information about your customer's birthday to send them a congratulatory email. In that same email, you can include a gift voucher with a special discount to celebrate the day and also communicate some first-hand news that makes him feel special and relevant to your brand.
A clear and direct CTA (call-to-action) is essential for your subscribers to take the action you want.
Use action verbs like "Buy Now", "Explore Further" or "Subscribe" and position the CTA in a prominent place, visible on both mobile and desktop devices, to increase click-through rates and conversions.
For example, you can create a sense of urgency in your subscribers by encouraging immediate action. To do this, you can add elements to your CTA such as: countdown to a special promotion that is about to expire or highlight an offer limited to a certain period. These actions create a sense of urgency in the user and motivate them to act promptly.
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Now that you've explored a bit more about the benefits of using email marketing strategies in digital communication, do you feel ready to start applying them to your brand?
Studies show that most consumers prefer to receive marketing communications through email, compared to other channels such as social media or online ads. Therefore, it is crucial that you use the 5 strategies we share to start seeing positive results in your digital communication.
Don't forget to analyze the results, perform A/B tests and adjust your strategy based on your subscribers' feedback. Email marketing is a powerful tool, but the secret to success is listening to your audience.
Take every opportunity to create impactful and relevant communication through email marketing.
If you liked this article, we recommend that you complement your reading with 7 Common Digital Marketing Mistakes to Avoid. 🤓
In 2016, for the first time in history, the use of mobile devices to access the internet surpassed desktop access. This fact highlights the growing importance of having a Mobile-Friendly or Mobile-First approach to respond more efficiently to the increasing use of smartphones for online information consumption.
Although previously the computer was the most used device to search for information or even to make online purchases, in the current digital landscape, mobile is the master of the internet, with a perspective to represent 44% of all online sales until 2024.
It's very simple, look at your own behavior, what device did you use to make your last online purchase or to search for information quickly?
Read on to find out more about Mobile-Friendly and Mobile-First approaches and the advantages associated with each!
This is by no means a foreign concept to most people working with online businesses. The increasing use of smartphones has forced website developers and graphic designers to create versions of websites that are optimized for mobile devices.
Mobilde-friendly refers to a responsive website that adapts to all types of devices. These are typically websites developed for larger screens, where elements are altered through styling techniques to fit the size of the screen on which they will be viewed. They are not websites with an excellent user experience on smartphones, since this is not the main concern behind their design.
Among the advantages of this approach, we can highlight:
A mobile-first website is always responsive, but a responsive website is not always mobile first.
The mobile-first approach, as the name suggests, is to design the website first for mobile devices and then scale it to larger screens. This concept depends on the type of website you are developing, whether it is more oriented to mobile devices and to improve the user experience on those devices, focusing on understanding how people interact with mobile devices.
In this way, the mobile-first design pays special attention to everything that is clickable. Buttons and hyperlinked sections are larger and list items are more widely spaced, content is simpler, to make life easier for those who use smartphones to access the site.
Among the advantages of this approach, we can highlight:
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When it comes to choosing between these two approaches, there is no one-size-fits-all solution.
The choice is dependent on several factors such as audience, market, and business objectives. However, given the rapid growth in mobile device usage, it is essential that companies optimize their websites to be accessed via mobile.
While the mobile-friendly approach offers greater versatility and cost benefits, the mobile-first approach, on the other hand, provides an enhanced mobile experience and future-proofing advantages.
Ultimately, the decision should be based on understanding your users' preferences, their behaviors, and the specific needs that your business will address.
In some developing countries, where fixed internet infrastructure is less developed, people tend to use mobile devices more often to access the internet. This has resulted in the emergence of the term "Mobile-Only" to describe this reality.
An example of the implementation of this concept in social reality is Instagram. This social network was developed for exclusive use on cell phones and is only now being thought of for desktops.
To be successful in the current landscape, where there is a clear preference of users for mobile devices, it is essential to invest in a responsive design that provides an optimized response to users' needs.
Whether you opt for a mobile-friendly or mobile-first design, the end goal should always be the same: to provide a good user experience across all devices.
If you are interested in finding out more about the world of websites, we recommend that you complement your reading with our blog article: Fun and Fascinating Facts about Websites.
Today, Digital Marketing is completely essential for the success of any activity. With the increasing expansion of online businesses, it is no longer enough just to have a digital communication, it is mandatory to have a well-structured action plan.
However, even the most experienced marketers can make some mistakes that could negatively impact their strategies. Keep reading this article to check if you are making any mistakes and how you can correct them!
If you recall, one of the first steps in creating a communication plan is defining the target audience. However, in practice, this step is often ignored, which can lead to mistakes in the strategies developed.
To avoid these unnecessary mistakes, it is important to dedicate some time to research. Gather psychological, behavioral, and sociological data on your potential customer and develop a Buyer Persona, a fictitious profile that personalizes your ideal consumer.
Assign as many characteristics as possible, and you can even create a life story and a buying context for this character. The aim is to clearly understand the characteristics, needs, and preferences of your audience.
This strategy will help you create more segmented campaigns that will generate better results.
Blog pages are frequently seen as unnecessary on a website, however, their potential goes far beyond what you can imagine.
Blog pages allow you to share articles that, even if they are not implicitly selling anything, can help your potential customers in their decision-making.
Besides, they are an excellent way to give credibility to your business. By addressing issues related to your industry in the articles you will be showing that you are an expert in the field, that you are reliable, and that you can clarify any doubts of your consumers. You will also be providing important information to Google's crawlers about your business and area of activity, making their process of indexing your pages easier.
If your articles are of quality and appeal to many users, Google will consider you an expert in the field and push you to the top of the search page.
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There are several marketers who are unaware of the advantages that an e-mail marketing strategy can bring to their business.
Contrary to what many people think, email is not an obsolete channel, quite the contrary. According to a HubSpot report, email marketing generates about 38 dollars for every dollar invested, which makes it one of the marketing channels with the highest ROI (Return on Investment).
With an email marketing strategy, you can maintain regular communication and create a closer connection with your customer. In addition, you can send special offers and relevant information, keeping them always updated about your business and your products or services.
If you want to keep your company competitive, social networks are certainly the right channel to invest your time and money.
An average user spends around 2 hours and 25 minutes a day on social media, which equals approximately 35% of their total internet usage time. Do you really want to leave your business out of that channel?
Social media is an excellent opportunity to generate leads, create brand awareness and build customer loyalty. Not being present on this channel is a weakness for your business and could be preventing you from gaining more customers.
Our mobile phones have become so important to our lives that it's almost impossible to imagine a day without them. Therefore, it is essential that websites and marketing strategies are optimized for mobile devices.
Failure to recognize the importance of mobile can lead to lost sales and opportunities. It's crucial to ensure your website and marketing campaigns are optimized for mobile devices. This means using responsive design, creating content adapted to be consumed via mobile, and optimizing your campaigns for mobile platforms.
Customer retention is just as (or more) important than customer acquisition!
It's common for marketers to focus more on acquiring new leads than retaining existing customers. However, building customer loyalty is essential to the long-term success of your business.
Not only is it more expensive to acquire new customers, but loyal customers are more likely to recommend your brand to other consumers, acting as a free new customer acquisition strategy.
Therefore, it is essential to develop customer retention strategies and build long-lasting relationships with customers.
A digital marketing strategy should always be data-driven, and it is essential to measure the results of each campaign.
Without data analysis, there is no way to know whether the strategy worked or not, so it is indispensable to set clear objectives and metrics that allow you to evaluate the success of the actions implemented.
By defining precise goals and metrics, you will be able to identify opportunities for improvement and make more informed decisions, as well as understand, for example, the channels where you were most successful, the designs that your audience likes the most, or even the publishing times that generated the most engagement.
If you are making some mistakes as mentioned, don't worry, you still have time to improve!
Digital marketing is a complex field, and even the most experienced professionals can make some slip-ups.
To avoid these errors, it is crucial to always be up-to-date with the latest trends and changes in the digital world, to offer relevant content and effective campaigns that will boost your business not only in 2023, but for years to come.
If you found this blog article interesting, we're sure you'll enjoy reading this one on Social media in 2023: the good, the bad, and the WTF. 😉
It is no secret that in the digital age we live in, it is virtually impossible for a business to survive and thrive without a website.
Websites can serve a number of purposes such as getting your brand, products, and/or services known to a wider audience, selling your products quickly and effectively, or simply conveying credibility and security to your target audience.👌
But, have you ever stopped to think about the fascinating peculiarities and facts that revolve around the creation and use of a website? We can tell you that there are a plethora of them, but we leave you here only the most interesting ones. 👇
The Nielsen Norman Group found, in a survey conducted with several users, that only 16% of them actually read the website text. Incredible! 😱
This discovery, somewhat concerning the amount of time users spend reading the information, further highlights the importance of including:
If your website text is not properly formatted to allow for quick and easy reading, users will become frustrated, leading to the early abandonment of your page to move on to the next search result. This could mean the loss of a potential sale for your business. 📉
Good quality graphics, links, and relevant content are some factors that could help you keep users on your website longer.
So, take a look at your content again and try to understand, from a user's point of view, if your copy is engaging or needs to be optimized to offer a better experience.
Smartphones are our little pocket computers. 📲 From online shopping, and restaurant and flight bookings, to managing emails, meetings, and other communications, mobile phones are used for many more tasks than just phone calls, which they were created for.
So it is very important that you understand if your website is optimized for mobile access to be able to offer a much more dynamic and user-friendly experience. Some companies even choose to adapt their websites to mobile applications.
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More and more users research relevant and credible information before deciding to make a purchase. Consumers are increasingly informed and not only look for information about the products they want to buy but also want to read reviews from sources they consider trustworthy.
And who better to give an honest opinion than someone who has already tried the product? 🧐
So if you have an online business, look to highlight your customer reviews on the website. The design of the pages should highlight user reviews and allow your visitors to check the rating score. Don't forget to include a link to each user's individual reviews on the product page, so visitors can learn more about their experience.
Don't underestimate the power of reviews in your potential customers' buying decisions! 😁
Time is money and users are not willing to wait for you! ⏰
Google knows very well that users are increasingly impatient, so they have set as one of their factors to prioritize or disadvantage websites the time it takes them to load.
When a potential customer enters your website, they expect the content to load almost automatically. If the page takes too long to open or stalls frequently, he will move on to the next result, dragging your website to the depths of the search engine, i.e. the second page. ☠️
So pay close attention to your website's loading speed and the factors that might be contributing to an increase in it. Make sure it is below 2 seconds. Otherwise, you risk being switched to your competitor with a more functional site. 😬
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The digital world is constantly changing. From hardware to software, absolutely every aspect of digital undergoes profound changes in a matter of years, and these changes will obviously have an impact on your website.
It's not enough to create a website to sell your products/services. You have to make recurrent investments in it. Whether it's time, content review, page optimization, SEO strategy development, or money, software upgrades, improved access and graphics, etc.
If your website was launched more than 3 years ago, consider upgrading it with the new technologies developed that will offer a better experience to your users. 🆙
Currently, developing technologies like Artificial Intelligence, IoT, and Blockchain has already started impacting websites, requiring their creators to develop new skills. 🤖
Developing a website is a complex, yet fascinating task. It involves a variety of technical, creative, and strategic elements. From choosing the right platform to search engine optimization. Every detail matters and every aspect will have a direct influence on your future sales. 📈
We hope that these facts have left you fascinated and that, at the same time, they help you understand a little better the importance of some components of your website and how your business can benefit from them.
If this is a topic that interests you, we recommend complementing this reading with our blog article on Healthy SEO Habits. 😉
The world of graphic design is not watertight, it is constantly changing, especially due to the rapid technological and social transformation happening a bit all over the world.
Stay tuned, because in this blog post, you'll discover 5 graphic design trends you can't miss this year. Read on and dive into the world of graphic design in 2023!
If 2022 was marked by creativity and pragmatism, 2023 is undoubtedly the year of intentional expressiveness in design.
We can expect more boldness, extravagant colors, and more advanced technologies in various design styles and personalities. These new digital design trends will bring new life and a more striking personality to your favorite brands, giving a boost to both web and print visual art styles.
Artificial Intelligence (AI) is no longer a novelty in our lives, but the year 2023 has left in store for designers a new way of working. The biggest change in the world of graphic design is, without a doubt, the way designs will be made.
Plugins and other tools have always been part of the everyday life of graphic designers, but with many reservations regarding their full potential. Tools like Figma have helped democratize the use of plugins, and now the software is used for much more than what it was pre-designed for. Applications such as Runway, have made content that could previously take hours of expert work to design, available in minutes. Tools like Cavalry already allow the procedural and node-based design to be created without the need for expensive 3D software. In addition to these tools, we could not fail to mention Midjourney. This AI-based tool allows any user, with or without design knowledge, to create incredible and realistic digital images in a matter of minutes.
AI will undoubtedly be an impressive support to elevate the work of graphic designers, but it will also impose new challenges on them that they must be prepared to face!
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The shift from Gen Y (Millennials) to Gen Z has had a profound impact on the design world. The minimalism that marked the visual communication of our favorite brands in recent years is now giving way to "maximalism". More and more designers are opting for more chaotic approaches to visual expression.
This new concept mixes analogue and digital techniques, confronting color and photo overlays with expressive type and illustrations, integrating multiple design styles, in a futuristic way.
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Nowadays, with easy access to all kinds of information online, brands can no longer look at their audiences as uninformed people. Consumers demand more from brands, they look for aspects that convey credibility and trust in their products and services and the way they make them.
One way for brands to gain the trust of their audiences is through the creation of authentic, high-quality images and videos. Instead of using staged images and artificial content, designers should opt for creating authentic and compelling visual images that convey more sensations than just the need to buy. Consumers want to create personal connections and feel emotions. Only by arousing these feelings will brands gain more and more followers.
Beyond their visual image, brands that prioritize conveying a transparent and honest message are winning the hearts and choices of consumers. One example to be inspired by is Patagonia. This brand is known for its commitment to transparency and sustainability, and in all its visual content it seeks to show the manufacturing process of its products and promote the sharing of feedback from its customers to improve its operations.
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The new generations' concern for sustainability and protecting our planet has promoted a positive impact and wake-up call in the way brands communicate and develop their products. The world has woken up to the huge contribution that the digital industry has on our ecological footprint.
By 2023, sustainability will undoubtedly mark the world of graphic design with the growing awareness of the environmental impact of consumer goods and packaging. Many designers are already looking at ways to reduce their carbon footprint by using more sustainable materials in their work, less intense colors in packaging development, and opting for more minimalist designs.
This trend will continue to grow as more and more brands and designers recognize the importance of creating eco-friendly products and packaging.
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Ever since Mark Zuckerberg launched the Metaverse, it has been central to discussions about technology and digital design, and this is already seen as one of the biggest tech trends for this year.
To create immersive experiences with brands, designers must be able to combine physical and digital environments, through AI, AR, VR, and IRL. These areas are evolving incredibly fast and to stay one step ahead of the competition you should explore more about this new universe.
The Metaverse also offers great opportunities for brands, who can use this technology to add value to their offering and consistency to their identity. By 2023, it is predicted that there will be more references to metaverse culture in projects such as game-inspired 3D illustrations or AI avatars.
If you haven't dived into this new digital world yet, we seriously advise you to find out a little more about what this game developed by the founder of Facebook has to offer.
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The forecasts for 2023 couldn't be more encouraging, at least when it comes to graphic design.
The new trends that will mark the industry promise to bring incredibly creative designs full of color, boldness, and reality. If you work as a graphic designer, keep abreast of these new concepts to create fresh, modern and visually striking designs.
We're looking forward to the color palette that 2023 will bring to liven up our online communication!
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Artificial Intelligence (AI) is changing the digital environment in ways never imagined, not even in the seventh art. Who would have thought that by 2023 we would be able to provide users with more personalized, interactive experiences? Or that AI would be able to optimize our work so efficiently?
We guarantee that your life will never be the same after diving into all the advantages that this tool will bring to your work. So, keep reading and discover 4 ways in which AI will revolutionize our future.
As we know, the goal of any ad campaign is always to reach more people and better results, with the recommended budget. The use of artificial intelligence in ad optimization is one of the great promises of the century. Although we still can't imagine all it can do for us, we are starting to get a glimpse of what the future of digital will look like.
Defining the target audience is undeniably an essential point in the creation of any ad campaign. Although there are already a variety of technologies that allow us to collect and analyze a lot of information about our potential customers, it is humanly impossible to process all that data in order to create more efficient campaigns. AI can be used to analyze the demographic and behavioral data of consumers and segment the target audience more accurately.
In addition, the data collected and analyzed by this technology will make it possible to understand in real-time which audiences will potentially be the most profitable and target more efficient strategies to them.
Customization is undoubtedly a keyword when it comes to the communication of the future. We all like to feel unique and appreciated by our favorite brands, which have already begun to change the way they address their customers, to ensure a service that is more tailored to their tastes and needs.
To help with this exhaustive task, AI has at its disposal deep learning algorithms that allow, among many other things:
Artificial intelligence will enable the creation of more relevant, targeted ads based on the information collected and analyzed from each user. By making ads more customized, it will be possible to increase conversion and engagement rates, since the content developed will especially meet the individual needs of potential customers. It's an undeniably fascinating reality, although somewhat scary!
While customization will undoubtedly play a key role in the way brands communicate with their followers in the future, automation will play a no less relevant role.
AI will allow the automation of repetitive and time-consuming tasks such as ad creation and targeting, freeing up time for marketers to focus on more strategic tasks. As they say, “time is money” and every second left over can be used to develop new marketing strategies or investigate new tools to enhance our work.
In addition, AI tools can automatically create copies of successful ads and use them to generate new, even more, effective ads. Through data analysis, it will also be possible to create different versions, with minor changes, to understand which ones generate better results and the times of day the ads should be displayed to show the highest performance. This will take A/B testing to the next level!
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As we said before, defining the target audience is an essential step to the success of the campaign, but the keywords chosen, and the budget implemented will have no less relevance. After ensuring that we know who we are targeting and that the content we create is relevant, we should take into consideration the amount we are willing to spend.
Through AI, it will be possible to reduce the costs imputed to campaigns. As we explained earlier, by better segmenting the target audience, we will be less likely to show our ads to users who will not convert. While maximizing the return on investment (ROI) by automatically adjusting bids to reach the users most likely to click on the ad.
AI is set to revolutionize how marketers create their strategies, making them more efficient and effective. Through these new tools that are emerging, it will be possible to make better use of available resources and achieve better results. It is an exciting time for the industry, and we can expect more advances in the near future.
Would you believe it if we told you, that this article you have just read was conceived with the help of artificial intelligence tools? Yes, the use of AI provides a great leap forward in creating digital campaigns that are more effective and personalized to their recipients!
Let yourself be seduced by the future, we are already surrendered!
