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It’s 2025.
Digital marketing has not just evolved—it’s more dynamic than ever, bringing trends and opportunities that are reshaping the entire landscape. But before you think this is something far off, you should know that some of these changes are already happening. So, if you're looking to get your brand ready for what's ahead, you're in the right place.
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Remember when we used to talk about Artificial Intelligence like it was something out of a sci-fi movie? Forget that. By 2025, AI will be so integrated into our everyday lives that it will become a cornerstone of digital marketing, making experiences more human, personalized, and natural.
But here’s something most people don’t know yet: the next generation of AI isn’t just about processing data. We’re talking about models that, for instance, can read a customer’s emotional state and tailor responses in real-time. This means chatbots and virtual assistants will be able to adjust their communication based on how someone feels.
How can you use this to your advantage?
In 2025, we’ll reach a turning point: marketing will no longer be something we simply see, but something we feel and experience. With Augmented Reality (AR) and Virtual Reality (VR) becoming increasingly accessible, these technologies will be at the heart of every marketing strategy.
Imagine being able to try out a product without leaving your home, seeing that perfect sofa in your living room, or even attending a virtual event where it feels like you're truly there, fully immersed in the experience. In this new era, brands will craft unforgettable, interactive experiences like never before.
Practical strategies to take advantage of this trend:
Have you noticed how social media is transforming into a true shopping hub? By 2025, the line between social media and e-commerce will almost disappear. Platforms like Instagram, Facebook, and Pinterest are already adding shopping features directly within their apps, making the scrolling experience even more addictive.
The magic behind social commerce isn’t just selling — it’s creating a shopping journey so seamless that users barely realize they've moved from "explore" mode to "buy" mode. Imagine posts that spark inspiration, videos showing how to use a product, and with just one tap, the purchase is complete — all without ever leaving your feed.
How can you take advantage of this trend?
O marketing personalizado já não é novidade, mas o que aí vem vai redefinir o que entendemos deste conceito. Já não basta adaptar o conteúdo com o nome do cliente Personalized marketing is no longer a novelty, but what's coming next will completely reshape how we think about it. It’s not enough anymore to simply address the customer by name or show them an ad for something they’ve already seen. We’re talking about hyper-personalized content, offers, and experiences that go beyond the surface—powered by everything from online behavior to your personal shopping preferences.
Did you know?
The new tools will leverage real-time data to craft experiences so tailored, they’ll feel like a personal conversation. Picture content that adjusts based on your location, the time of day, and even the weather. The level of precision will be so high that you’ll feel like everything was designed just for you. And in a way, it truly will be.
What should you do to prepare?
How many times have you asked your virtual assistant something like, "Where can I find a good Italian restaurant nearby?" Well, get ready—the rise of voice search is only going to keep growing, and brands need to keep up.
Here’s another trend: people want answers fast, in a language that feels more like a conversation. That means it’s time to fine-tune your SEO for a more natural, chatty approach.
Our tips for your SEO approach:
2025 is shaping up to be a pivotal year in digital marketing, with emerging trends already influencing how we connect with audiences. Crafting more authentic, engaging, and personalized experiences has never been more essential.
The secret? Anticipation, focus, and a touch of creativity to embrace change. The future of marketing is already here, and those who embrace it today will lead tomorrow.
Christmas is just around the corner, and for many brands, it’s the most anticipated season of the year. Shopping surges, customer expectations skyrocket, and performance campaigns need to hit their peak.
But how can your brand shine in this sea of festive offers? Here’s a hint: a simple “Merry Christmas” with a sprinkle of snowflakes won’t cut it.
In this article, we’ll dive into high-impact strategies to fine-tune your messaging, highlight seasonal products, and make the most of your campaigns across platforms.
Step one: get into the Christmas spirit! But remember, aligning your communication with the season goes beyond simply adding festive decorations.
The real magic lies in building an authentic emotional connection with your audience. Instead of focusing only on holiday visuals and gifts, share stories that reflect the true values of the season, like togetherness, gratitude, and a sense of purpose. Personalization is also key: leverage browsing behavior and purchase history to offer more relevant, meaningful experiences.
Practical tip: swap "buy now" for "make someone’s Christmas extra special." These subtle shifts in tone can turn a quick sale into a lasting customer relationship.
Promoting seasonal products is more than just highlighting top-sellers; it’s about tapping into what truly resonates with customers right now. During the holiday rush, shoppers are often looking for either practical gifts or something special, so tailor your offerings to meet these needs directly.
Quick tip: create value-added bundles or exclusive packages that feel personal and thoughtful. Go beyond the standard discount by including free gift-wrapping or personalized messages with each purchase—small touches that can make a big difference in a customer's decision-making.
To boost performance, leverage dynamic remarketing in your Google and social media ads to show customers exactly what caught their eye, but with an irresistible holiday offer. Remember: FOMO (Fear Of Missing Out) is powerful! Use phrases like “Limited Time Offer” or “Only Until Christmas!” to spark a sense of urgency.
During the Christmas season, many brands face a common hurdle: rising CPC (cost per click). To navigate this, success lies in leveraging underutilized strategies tailored for the holiday shopping peak.
One effective and often overlooked way to cut costs during the holiday surge is to fine-tune your keyword exclusion lists. By filtering out irrelevant terms (like “free gifts”), you ensure your budget is focused on high-quality clicks.
Additionally, take advantage of Google’s Smart Bidding, which dynamically adjusts bids based on real-time user behavior, allowing you to compete aggressively only when conversion odds are higher. Here are more tips:
Social media is undeniably where the holiday spirit thrives online.
Consumers are spending a lot of time scrolling through platforms for gift inspiration, so to truly stand out, your content needs to go beyond eye-catching visuals.
Try using User-Generated Content (UGC) by encouraging your customers to share how they're enjoying your products this season. Whether through a holiday hashtag or mini-contests, this strategy builds emotional connection and trust with your audience. Plus, add interactive stories with questions, polls, and countdowns to special promotions—creating urgency and direct engagement.
On TikTok, take advantage of its casual and fun vibe to create quick tutorials or holiday gift “unboxings,” maximizing creative, organic video content.
Quick tip: boost urgency by featuring a countdown to your holiday promotions or spotlight benefits like guaranteed delivery before Christmas. Reels and Stories are your go-to for this strategy!
One key aspect often overlooked in last-minute offers is that it’s not just about discounts. True urgency at this point is all about delivery time. Last-minute shoppers want the assurance that their purchase will arrive on time and be exactly what they need to complete their holiday plans.
To capture these shoppers, offer guaranteed speedy delivery and make this benefit crystal clear across all your marketing channels (Google Ads, social media, and email).
Another winning strategy is using local geo-targeting in your Google and Facebook campaigns, providing fast delivery only in specific areas where tight timelines can be met.
Quick tip: offering click-and-collect (buy online, pick up in-store) can also be a powerful asset, especially for those racing against the clock.
The holiday season presents a golden opportunity to elevate the performance of your campaigns. By crafting the right message, embracing the festive spirit, and implementing strategic optimizations in Google Ads and social media, you can ensure your brand shines during the peak shopping frenzy.
Now it’s your turn: are you ready to turn your Christmas campaigns into a resounding success?
100 days! I started to work for Vitamina in a middle of a pandemic crisis, so I didn’t have the opportunity to meet anyone physically. It was difficult in the beginning to get all the processes and the specifications from the clients since a lot of information was shared during the first weeks.
Working remotely is a day-by-day challenge, with a mix of benefits and limitations. Without a good and united team, it wouldn’t be easy to adapt to this “new normal”, but everything is possible when we have the right mood. Even though I haven’t had the opportunity to meet my colleagues, sometimes I feel I’ve been with them in the recent past.
If someone asked me for one advice about starting to work for a digital marketing agency during COVID-19, I would immediately say: give yourself time to learn and take a deep breath.
It’s not supposed for you to begin a new job with full knowledge of the processes. This is a new relationship between you and a new company and, to build it, there is a whole process to go through.
After 3 months, I feel more confident, integrated, and challenged to work with different clients every day. Even without knowing, some of them were already present in my life, which turned out to be a funny coincidence.
I would also take this opportunity to acknowledge my colleagues who were always patient and ready to help when I was lost. Besides them, the beginning of this journey wouldn’t also be the same without Zoe (my puppy), always ready to jump to my legs during some meetings.
My last advice? Face your life with a smile because we never know what will happen in the next second.
Diogo Santos, Copywriter
At Vitamina., we can say we are now on a “first-name basis” with webinars. We have organized and communicated this type of event.
At Vitamina., we can say we are now on a “first-name basis” with Webinars. We have organized and communicated this type of events for clients such as Saint-Gobain, Flowinn or Amorim Cork Composites several times.
For those unfamiliar with the term, a Webinar is a seminar or workshop that is broadcast live online. There is always a host who organizes the event and who invites the speakers. And what is the main advantage of this model? Both the speakers and the host can be anywhere in the world! Naturally, the pandemic has given these types of events an enormous boost.
However, sometimes, some companies struggle with the fact that they prepare fantastic online events, but ... no one seems to show up.
How can we ensure that people are really present in our Webinar?
There are some tips that we can follow to let our audience know about the Webinar, get excited about it, and really participate!
This is an essential point. If the theme of the Webinar is boring and of little interest to the audience we want to attract, it is evident that hardly anyone will be willing to go to the Webinar. This does not mean that we should choose a topic that is too broad. The idea is to provide advice that people can follow and apply after the event.
In order to measure the success of your Webinar, the best plan would be to define real goals for the number of participants. The webinar can work to increase brand awareness or to generate conversions, for example. At that point, you must also define goals and KPI’s, so you can measure its success.
It may seem like an obvious tip, but the truth is that the day and time of the Webinar is essential to its success. For example, on weekends there is less available for this type of event. The ideal is to experiment and see the schedule that works best for your audience. You must pay attention to the needs of the participants and even the time where they are.
You should also build a clear, objective, and concise landing page for potential participants to be aware of the most important points of the Webinar. Thus, it must answer the questions: Who? What? When? Where? Why? It is on this landing page, with a personalized form, that those interested in the Webinar will be able to register.
As interested parties sign up on the landing page, you should send them a thank you email. This way they know that their registration is guaranteed. In addition, you must ensure that they don’t forget about the event - there are many people who register well in advance. You can put a Call To Action in the email, for example, to ensure that participants add the event to the calendar. You can also send emails two weeks, one week, and even the day before so that participants do not forget the Webinar.
You can and should schedule posts that inform your audience about the Webinar. By doing so, you reach a wider audience and lead interested parties to the landing page you created for that purpose. With the date approaching, the frequency of publications on the topic should increase. You can also encourage speakers to share publications so that the message reaches more interested people.
If you have a budget that allows you, you can use Paid Media to increase the audience for your webinar. You can opt for Google Ads text ads and optimize them for terms related to the event's theme. Another option is to advertise some of your publications on social media.
Even if the webinar is interesting, well promoted, and has a lot of support, everything can be in vain if the tool where it is promoted does not meet expectations. There are currently several tools that guarantee a good experience, namely Loom, GoToWebinar, or even Webinar.
There’s no running away from problems. You just have to own up to your mistakes and come to terms with the consequences. Easy, right?
Today, I’m going to talk to you about how you can help yourself not to make so many mistakes at work. This is a subject that hits close to home.
I’m a very easily distracted person, the sort of person that would leave the toaster on and go straight out the door without a care in the world. And that's all fine. Perhaps. Until it’s not.
SEE ALSO: Content Creation Tip & Resources
When you want to be a hardcore professional girl, especially a professional in content creation, errors are simply... not acceptable. When a client’s image is on the line they can’t happen.
First of all, breathe. Then reflect on it. Then act on it.
According to recent psychological studies, when it comes to mistakes, there are two types of people:
Type A: People that just stay calm and collect themselves in the face of a mistake. (oh, how I envy them!) They just need to adjust their focus and are much more likely to learn from their mistakes so they will not happen again easily.
Type B: People who panic. (uh, that's sooo me.) People who can’t get over their mistake are more likely to keep doing it in the future.
Choose carefully.
Keep your mistakes on a lockdown.
Record and keep a personal log on your every mistake.
Identify a reason for the mistake to happen and write down the steps you followed in order to identify where the mistake occurred and how you could avoid them:
This way, you will understand the reasons why your mistakes keep happening and where the pattern is, if there is one.
This is something you can’t be ashamed of, I know it’s hard but you have to face it and own up to it.
If these mistakes keep happening at work, then seek the advice of someone who has more experience than you and talk to that person about it. You are going to realize that mistakes are common, you are only human but there is an urgent need to suppress them.
SEE ALSO: Content Creation Tip & Resources
Above all, stay strong and don’t bring yourself down. However, take every mistake you make seriously, especially if it’s in the workplace. Face them, breathe and deal with the consequences. Whatever they might be.
When it comes to digital marketing, video it’s still one of the most effective ways of communicating. But it is as well, one of the most used tools nowadays, especially with social media like Youtube or TikTok.
So a good option to use video more uniquely is motion graphics. 65% of people are visual learners so this is a fine way to connect with your audience. Motion Graphics are animated videos. They can be 2D or 3D animations or, as you may know, GIFS.
There’s a lot of different types of animated videos since they can have audio, voice-over, or even sound effects. A good feature about animated videos is that you don’t depend on external factors like, for example, the availability of a team to shoot. It all happens inside of the animation program and relies mostly on the motion designer.
Some of the applications of motion graphics are:
So why should you use motion graphics on your social media?
Visual communication is easier to engage and it’s processed almost immediately. Visual storytelling makes your information simpler and clear. It can also make mundane information seem more interesting. This is where explainer videos come in because using motion graphics to explain how a process, product, or service works, or to break down dense data or information, increases the chances of comprehension and engagement.
People prefer watching videos to learn information rather than read it, so watching animated videos the information is all ready for the audience to consume, it requires less mental energy.
You can adapt the design of the animated videos with your brand identity, such as colors or logos. So if you are, among other companies in your market, the few that use this type of video it will be much easier to associate your brand with it and the audience quickly recognizes your brand.
With each social media platform comes different formats and your animated videos can easily be adapted to all of them, be it in aspect ratio or length. It also works very well on mobile versions. So besides being able to be repurposed motion graphics can also be shared through many people and types of social media.
With animated videos, you can say more in less time, and in social media, where the attention is wildly divided by all the visual stimuli, this is key to increase awareness and engagement of your brand.
How building a design process helped in digital project management!
How we built our process in order to improve our work, organization, and collaboration with clients.
A year ago, after joining Vitamina. the main goal was to improve the quality of our services, so we could provide our clients with a more consistent work and also to improve our communication with them.
From developing marketing campaigns to creating websites and designing a new brand image for the company, these were among the firsts steps I took in building a Design Process.
SEE ALSO: WHY SHOULD WE WORK IN COLLABORATION WITH CLIENTS?
Things were not always perfect.
Projects went well, but there was always something missing.
There were some details that needed to be polished and there were key pieces of information that were lost constantly, from the briefing up until the project development.
After a conversation with the rest of the team, taking some courses and doing the research that I needed, we decided that the best way to improve the way we were working was to create a design process, in order to avoid loss of information and a lack of communication.
This process was inspired by the Design Sprint book by Jake Knap from Google Ventures and the Design Thinking process created and taught by Tom & David Kelley by IDEO, and last but not least some valuable information was taken from the Process Masterclass course by Nguyen Le.
With all the collected information, it was time to divide our process into these 6 following steps (before moving forward, check my other blog post: Design for your clients, not for your ego):
Since the digital world is constantly changing and improving, it is important to keep up with new solutions in order to achieve our client’s goals and to be flexible enough to find a way that could be applied to most projects.
This means that you don’t need to look at it as a golden rule and follow it like a manual, since every client has different needs, but it's a way and you can adapt it and change it, according to your needs.
As we are constantly striving to improve the way we work, the next step we want to take is to create a Design System in order to improve our design consistency and visual style guides, so if you want to know more, stay tuned for the next Design article.
From a content marketer to another, we all know that work can get hectic! Chill, we have all been there.
From a content marketer to another, we all know that work can get hectic: “Need 10 posts about the car convention by the end of the week, oh! need to find an image that suits the copy of that Instagram post, for the ebook and I also need a list of at least 20 themes, etc."
Suddenly, you feel the right side of your brain shutting down, no more creative days in the horizon and you can already see the demise of your passion for content.
Chill, we have all been there. Although, this perspective might be synonym to doom & gloom, don’t despair.
Content-focused business practices and process are relatively new and still evolving. I'm a real content marketing strategist at a heart, not at all a content strategist. So, I did find it difficult (and still do sometimes) to balance both: the creative, fun side of content creation and the focus on the goals and outcome of the content.
SEE ALSO: DESIGN FOR YOUR CLIENTS, NOT FOR YOU
You know in your heart that true valuable content is one that serves a specific purpose. You need to adapt your content not only to the business you are talking about but also to its goals. You need content to be more than just brilliant, you need it to effective. The Content Marketing Institute says that we need to talk about two types of jobs related to content: the content strategist and the content marketer
The difference between the two types of strategists, although a little hard to explain, it's quite easy to grasp.
For starters, they have different purposes:
However not being able to afford the two, there is only one thing to do: become them both.
If you are capable of playing the two roles, not only will this enrich your work as it will enrich your multitasking and develop your business sense.
This will be an asset for any agency or company. Improvement of the results is always a goal to strive for.
And think you'd be like a super power, you would emerge in the room and a theme song will start playing and someone would say in voice over: “THE MASTER OF CONTENT” or something like, I mean...don’t get carry away.
SEE ALSO:DESIGN FOR YOUR CLIENTS, NOT FOR YOU
