Threads: a new game-changing opportunity for brands!

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In 2019, Mark Zuckerberg's company, Meta, which owns the social media platforms Facebook, Messenger, Instagram, and WhatsApp, developed a "beta" version of a new application.

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In July 2023, the spotlight is on Threads! This new version shines with new features that will take your communication experience to the next level.

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Are you ready for a revolution in how you connect with the digital world? Keep reading our article and explore this new platform that has captured millions of users since its launch.

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‍What is it?

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This new digital platform is a direct competitor to Twitter, enabling free text conversations among subscribers and communities to discuss various topics. Essentially, it resembles a text-focused version of Instagram.

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The excitement that accompanies the launch of a new platform is already well-known, but in this case, it has exceeded all expectations.

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Did you know that within a week, the new application reached the unthinkable number of 100 million subscribers?

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This sets the stage for the countless possibilities that this new channel can offer to brands, even though the introduction of advertising is not planned… at least for now!

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Unveil the secrets of this new platform

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You need an Instagram account to access Threads;
It makes it easy to share text updates with close friends on Instagram;
Posts can be shared with a maximum of 500 characters;
It has a conversation section for engaging in public discussions with others;
You can share photos with close friends on Instagram, as well as links and videos up to 5 minutes long;
You can reply, repost, and quote other users' posts;
It doesn't support Stories or Reels;
It can be accessed not only through the app but also via the browser;
It includes GIF content;
It is not yet available in Europe.
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Is this a new opportunity for brands?

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Major brands we know, with thousands of followers across various social platforms, have already embraced Threads.

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The strategy is simple yet effective: encourage users to engage in conversation, share thoughts on a topic, or participate in a poll. A simple question like "Followers, how's your day going?” can generate significant interaction and, consequently, build a community that supports the brand.

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But it's not just well-known brands investing their time in Threads. Lesser-known brands also have promising potential on this new social network, where they can promote small challenges to their followers in exchange for vouchers or other types of rewards. The goal is always to create a buzz and presence in the minds of users, who will naturally spread the brand's name, reaching a broader organic audience.

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Considering the uncertain future of Twitter, Threads emerges as another alternative for businesses, highlighted by the fact that a large number of influencers have migrated to the new platform. Brands will have another opportunity to generate online buzz and, consequently, in the minds of thousands and thousands of followers.

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However, not everything is as straightforward as it seems. Contrary to expectations, Meta's new network will have to increase its advertising presence in the future. Additionally, it will have to deal with the fact that it is not yet, or rather, cannot be available in Europe due to European data protection regulations. Europe is too significant a market to be excluded from this project; however, many users can bypass this limitation and access the platform through VPNs.

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Have you ever wondered how brands will strike a balance between being present on the platform and engaging the audience authentically?

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There's no doubt that Threads is shaking up the digital world, gaining more prominence by the day. This new challenge presented to brands underscores the importance of staying consistently updated in the digital realm, with the aim of providing the best value proposition to our customers.

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And you, are you ready to explore this innovative space?

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One thing is certain: being here is a crucial step, and we can assure you of that! 💥

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Author: Filipe Simões, Intern in Marketing Technician Training - WTC (Workplace Training in Context)

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How to boost Christmas sales: powerful Marketing tips

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Christmas is just around the corner, and for many brands, it’s the most anticipated season of the year. Shopping surges, customer expectations skyrocket, and performance campaigns need to hit their peak.

But how can your brand shine in this sea of festive offers? Here’s a hint: a simple “Merry Christmas” with a sprinkle of snowflakes won’t cut it.

In this article, we’ll dive into high-impact strategies to fine-tune your messaging, highlight seasonal products, and make the most of your campaigns across platforms.

Tailor your message to capture the Holiday spirit

Step one: get into the Christmas spirit! But remember, aligning your communication with the season goes beyond simply adding festive decorations.

The real magic lies in building an authentic emotional connection with your audience. Instead of focusing only on holiday visuals and gifts, share stories that reflect the true values of the season, like togetherness, gratitude, and a sense of purpose. Personalization is also key: leverage browsing behavior and purchase history to offer more relevant, meaningful experiences.

Practical tip: swap "buy now" for "make someone’s Christmas extra special." These subtle shifts in tone can turn a quick sale into a lasting customer relationship.

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Seasonal products: capture the moment with what matters most

Promoting seasonal products is more than just highlighting top-sellers; it’s about tapping into what truly resonates with customers right now. During the holiday rush, shoppers are often looking for either practical gifts or something special, so tailor your offerings to meet these needs directly.

Quick tip: create value-added bundles or exclusive packages that feel personal and thoughtful. Go beyond the standard discount by including free gift-wrapping or personalized messages with each purchase—small touches that can make a big difference in a customer's decision-making.

To boost performance, leverage dynamic remarketing in your Google and social media ads to show customers exactly what caught their eye, but with an irresistible holiday offer. Remember: FOMO (Fear Of Missing Out) is powerful! Use phrases like “Limited Time Offer” or “Only Until Christmas!” to spark a sense of urgency.

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Google Ads: smart optimization for the Holiday rush

During the Christmas season, many brands face a common hurdle: rising CPC (cost per click). To navigate this, success lies in leveraging underutilized strategies tailored for the holiday shopping peak.

One effective and often overlooked way to cut costs during the holiday surge is to fine-tune your keyword exclusion lists. By filtering out irrelevant terms (like “free gifts”), you ensure your budget is focused on high-quality clicks.

Additionally, take advantage of Google’s Smart Bidding, which dynamically adjusts bids based on real-time user behavior, allowing you to compete aggressively only when conversion odds are higher. Here are more tips:

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Seasonal keywords: tailor your search campaigns with holiday-specific keywords like "Christmas gifts for her/him," "last-minute gift ideas," or "fast Christmas delivery." These keywords can capture the seasonal spirit and attract shoppers looking for the perfect present.
Remarketing: many shoppers spend weeks browsing before making a decision. Ensure your remarketing campaigns are active to remind visitors of the products they've checked out and nudge them closer to a purchase.
Google shopping: pay extra attention to your Product Listing Ads (PLAs) to make the most of visual appeal. Optimize your images, display ratings and warranties prominently, and don’t forget to highlight delivery times. These details can make all the difference in a competitive holiday season.

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Speak to your customers' hearts

Social media is undeniably where the holiday spirit thrives online.

Consumers are spending a lot of time scrolling through platforms for gift inspiration, so to truly stand out, your content needs to go beyond eye-catching visuals.

Try using User-Generated Content (UGC) by encouraging your customers to share how they're enjoying your products this season. Whether through a holiday hashtag or mini-contests, this strategy builds emotional connection and trust with your audience. Plus, add interactive stories with questions, polls, and countdowns to special promotions—creating urgency and direct engagement.

On TikTok, take advantage of its casual and fun vibe to create quick tutorials or holiday gift “unboxings,” maximizing creative, organic video content.

Quick tip: boost urgency by featuring a countdown to your holiday promotions or spotlight benefits like guaranteed delivery before Christmas. Reels and Stories are your go-to for this strategy!

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Last-minute offers: when timing and urgency make the difference

One key aspect often overlooked in last-minute offers is that it’s not just about discounts. True urgency at this point is all about delivery time. Last-minute shoppers want the assurance that their purchase will arrive on time and be exactly what they need to complete their holiday plans.

To capture these shoppers, offer guaranteed speedy delivery and make this benefit crystal clear across all your marketing channels (Google Ads, social media, and email).

Another winning strategy is using local geo-targeting in your Google and Facebook campaigns, providing fast delivery only in specific areas where tight timelines can be met.

Quick tip: offering click-and-collect (buy online, pick up in-store) can also be a powerful asset, especially for those racing against the clock.

The holiday season presents a golden opportunity to elevate the performance of your campaigns. By crafting the right message, embracing the festive spirit, and implementing strategic optimizations in Google Ads and social media, you can ensure your brand shines during the peak shopping frenzy.

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Now it’s your turn: are you ready to turn your Christmas campaigns into a resounding success?

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Digital Marketing: AI as your strategic partner

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It's no secret that Artificial Intelligence (AI) has the ability to optimize methods and processes. But did you know it's also revolutionizing digital marketing in ways you never imagined?

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Picture having a powerful ally by your side, capable of elevating your results to new heights of success. That's exactly what AI is doing. We're not just talking about generic campaigns here - we're talking about intelligent personalization, efficient automation, and a completely new approach to content creation.

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Throughout this article, we'll delve into how this transformative technology is reshaping every area of marketing: from performance to design, through social media management, and much more.

AI as a creative bridge for content creation

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Seeking tools that not only aid in creation but also foster innovation? AI makes it possible. Today, it's not just about generating content; it's about understanding audience impact, predicting trends, and breathing life into new ideas. Platforms like Hootsuite and Buffer enable all this, making it faster and easier.

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And would you believe if we said AI can be creative? In the world of social media, it can be a powerful ally in crafting more relevant and engaging content, from articles and posts to personalized videos. For this and more, you can rely on ChatGPT for support in crafting copy, scripts, or even brainstorming.

From strategy to implementation: unlocking the full potential of automation

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Managing a campaign can feel like navigating uncharted waters, but with AI as your compass, the path becomes much clearer. Imagine having a tool that not only analyzes complex data but also translates it into actionable insights.

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For instance, Google Ads utilizes Smart Bidding to automatically optimize campaigns and target audiences based on real-time data. Concurrently, it assists with ad spend management, defining the right goals and conversion actions, while focusing on the most important metrics for you. Similarly, Facebook Ads employs this same technology to target audiences based on demographic data, interests, and purchasing behaviors. With these tools, it's possible to create more targeted and engaging campaigns, thereby increasing the reach and impact of social media marketing strategies.

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Decoding the future of programming gets easier

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When it comes to programming, three key words stand out: speed, efficiency, and innovation.

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With AI at the helm, the aim is crystal clear: to make web development faster and more efficient than ever before. So, what does this translate to in practice? Well, let's just say that now you can craft a fully customized website without even having to grapple with complex codes.

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Companies like Squarespace are at the forefront of this revolution. By harnessing AI, they're able to tailor websites to the individual needs and preferences of each user. And the best part? You don't need to be a programming genius to leverage these tools. Take Wix ADI (Artificial Design Intelligence), for instance, capable of churning out fully functional websites in a matter of minutes, thanks to its sophisticated AI algorithms.

Can visual content be generated by algorithms?

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In the design universe, creativity has long been the magic ingredient fueling visual brilliance. Yet, akin to other fields, technology is ushering in a transformation in the creation process.

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Enter Canva, a platform not just offering personalized templates but also recommending designs tailored to your preferences and campaign goals. It's like having a personal design assistant at your fingertips, ready to turn your ideas into impactful visuals. And if you’re looking for an effortless way to turn simple prompts into high-quality images? MidJourney is the perfect choice.

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Know, for those inclined towards video expression, brace yourself for Framedrop. This innovative tool automatically snips the cream of your YouTube and Twitch videos, saving you hours of manual editing. Thus, content creation becomes a breeze, freeing up time and energy to focus on what truly matters: your creativity.

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Project management 2.0

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Say goodbye to tight deadlines and overloaded schedules. With AI, project management becomes not only a matter of organization but also of anticipation and adaptation.

Tools like Asana Intelligence can now forecast delivery deadlines, pinpoint potential schedule conflicts, and propose adjustments to task distribution. With this technology overseeing workflow, you can ensure that your projects are completed on time and within budget, all without compromising quality.

Are you ready for the future?

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The undeniable impact of AI on digital marketing is just beginning. These technologies present fresh opportunities to optimize and automate processes, precisely analyze data, and even assist in content creation.

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With these tools at your disposal, you're poised to tackle the challenges of the digital realm and achieve success in your marketing endeavors. Perhaps, you could find a significant competitive edge here as well. Are you prepared to integrate these insights into your business and elevate your strategies to new heights? The future is now, and your chance to shine is just a click away.

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From scroll to conversion: decoding the essential metrics

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For those who deal with social media management on a daily basis, an ill-fitting analysis is like navigating a sea of uncertainties, unsure if desired outcomes are being achieved. However, with the constant changes in the digital world, from relentless algorithms to shifting consumer behaviors, do metrics from the past still hold relevance today?

In this article, we delve into this transformation, from the days when follower count dictated success, to the present, where engagement and tangible conversions take center stage. Don't miss out on this journey!

The new frontier of social media success

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Remember the days when follower was the ultimate marker as the indicator of success on social media? And likes? Ah, how those metrics used to be hailed as the pillars of online recognition! However, here's the truth we didn't fully acknowledge at the time: those numbers don't always tell the whole story.

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While a surge in followers may seem impressive at first glance, this metric doesn't truly reflect the essence of interaction. Likes, known as a measure of "vanity," may offer a positive perspective, but do they truly represent the value of your content?

Meaningful Connections

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In today's digital landscape, quality reigns supreme over quantity, and engagement serves as a crucial metric in any social media strategy. While likes hold significance, metrics such as shares and "saves" take precedence in gauging user involvement.

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Paying attention to engagement is key to understanding what is captivating or disinteresting your audience in your posts. This metric functions as a vital compass, directing your content strategy and aiding in content selection. When it comes to videos, it's essential to scrutinize views and shares alongside "saves," as they assume a pivotal role.

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Just imagine: instead of hundreds of empty likes, having dozens of genuine comments and enthusiastic shares. It's every social media manager's dream! After all, the true value lies not in quantity but in the quality of audience interaction.

Maximize reach, gain relevance

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In recent times, social media algorithms have proven to be quite the enigma. Constantly updated, what works today may not work tomorrow, making it challenging to reach your target audience with the right content.

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We've just mentioned on a fundamental point in this process: interactions. They breathe life into your platforms and create genuine connections among users. However, there's another equally crucial aspect to consider: without a good reach, the most valuable interactions risk going unnoticed. It's not enough to just create quality content; you also need to know how to get it to your target audience.

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So, you already know that this is a critical metric for measuring the success of your posts. But how can you use this data to your advantage? Imagine you're a small local business and you share a photo of your latest product on your Facebook page. By analyzing the reach of that post, you discover that it reached thousands of people. This indicates that your message is reaching a significant audience, which can result in more potential customers getting to know your store. With this insight, you can adjust your marketing strategies, perhaps investing more in visual content or promoting your posts to further increase reach.

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But here's a small disclaimer, which shouldn't be news to you - expanding reach is not an easy task. It requires a strategic and creative approach. You need to produce content that is naturally shareable, that sparks interest and is relevant to your audience, encouraging them to share it with friends.

Let's discuss conversions?

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On social media, every scroll presents a business opportunity. This is undoubtedly a turning point. For companies aiming to boost sales or leads through social platforms, overlooking conversion rates is a misstep.

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Imagine this scenario: a user is scrolling through your feed and suddenly comes across a post from your company. They read the content, become intrigued, and decide to click on the link to learn more. Here lies the essence of the true value of conversions. Now, let's suppose your company has launched a new service and decided to promote it on social media. You've posted the content and included a direct link to the purchase page on your website. The result? Every time someone clicks on that link and makes a purchase, there's another conversion moment.

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However, there's a crucial point in this process you can't overlook: understanding your target audience's journey. As you know, conversions are much more than mere transactions. They tell a story, a journey unfolding before consumers' eyes. Every click, every interaction, every share is a crucial piece in that path.

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As you gain a deeper understanding of user behavior, you can refine your strategies, making each touchpoint more effective and impactful. Understanding consumers' desires and needs allows you to create engaging experiences that inspire them throughout their entire buying journey.

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As you likely know, in the intricate ecosystem of social media, every scroll, click, and interaction is more than just a fleeting action - it's an opportunity to build connections, generate business and leave a lasting impact.

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As algorithms evolve and users navigate a vast and ever-changing ocean of content, it's crucial to adapt, innovate, and continually refine conversion strategies.

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Count on us to unlock the potential of your social media! 😉

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Author: Andreia Faria - Copywriter

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Threads: a new game-changing opportunity for brands!