Performance Campaigns

O projecto

The project

Critical Manufacturing, a global leader in MES solutions for high-tech industries, entrusted Vitamina with the mission of driving lead generation campaigns.

The project combined content marketing strategies and highly targeted digital advertising campaigns, delivering impressive results in global markets.

O projeto
Cliente
Client
Competências
Skills
Digital Strategy
Performance Marketing & Automation
Graphic Design
Copywriting
Visitar o site
Visit the website

Goals

Goals

  • Increase the database
  • Enhance brand awareness in international markets

Goals

Goals

  • Increase the database
  • Enhance brand awareness in international markets
Goals

Goals

Goals

  • Increase the database
  • Enhance brand awareness in international markets
Goals

Goals

Goals

  • Increase the database
  • Enhance brand awareness in international markets

Critical Manufacturing

Critical Manufacturing

Headquartered in Portugal with subsidiaries in strategic countries, Critical Manufacturing is a global leader in industrial management software (Manufacturing Execution System) for high-tech industries. The MES digitalizes factory operations to make production faster, more efficient, and cost-effective.

Target sectors include:

  • Semiconductors
  • Electronics
  • Medical Devices
  • Industrial Equipment

Critical Manufacturing

Critical Manufacturing

Headquartered in Portugal with subsidiaries in strategic countries, Critical Manufacturing is a global leader in industrial management software (Manufacturing Execution System) for high-tech industries. The MES digitalizes factory operations to make production faster, more efficient, and cost-effective.

Target sectors include:

  • Semiconductors
  • Electronics
  • Medical Devices
  • Industrial Equipment
Critical Manufacturing

Critical Manufacturing

Critical Manufacturing

Headquartered in Portugal with subsidiaries in strategic countries, Critical Manufacturing is a global leader in industrial management software (Manufacturing Execution System) for high-tech industries. The MES digitalizes factory operations to make production faster, more efficient, and cost-effective.

Target sectors include:

  • Semiconductors
  • Electronics
  • Medical Devices
  • Industrial Equipment
Critical Manufacturing

Critical Manufacturing

Critical Manufacturing

Headquartered in Portugal with subsidiaries in strategic countries, Critical Manufacturing is a global leader in industrial management software (Manufacturing Execution System) for high-tech industries. The MES digitalizes factory operations to make production faster, more efficient, and cost-effective.

Target sectors include:

  • Semiconductors
  • Electronics
  • Medical Devices
  • Industrial Equipment

Global campaigns and challenges

Global campaigns and challenges

To achieve the campaign goals, we implemented an integrated and effective content marketing strategy, combining high-performance digital campaigns with targeted initiatives at strategic events.

Our approach focused on markets crucial for Critical Manufacturing:

  • United States
  • Europe
  • China
  • Canada
  • Mexico
  • Malaysia
  • Singapore

Each market had specific campaigns aimed at attracting local audiences through optimized landing pages, designed to highlight high-value content such as white papers, webinars, and reports with strategic forms, connecting user needs with the company’s solutions.

Global campaigns and challenges

Global campaigns and challenges

To achieve the campaign goals, we implemented an integrated and effective content marketing strategy, combining high-performance digital campaigns with targeted initiatives at strategic events.

Our approach focused on markets crucial for Critical Manufacturing:

  • United States
  • Europe
  • China
  • Canada
  • Mexico
  • Malaysia
  • Singapore

Each market had specific campaigns aimed at attracting local audiences through optimized landing pages, designed to highlight high-value content such as white papers, webinars, and reports with strategic forms, connecting user needs with the company’s solutions.

Global campaigns and challenges

Global campaigns and challenges

Global campaigns and challenges

To achieve the campaign goals, we implemented an integrated and effective content marketing strategy, combining high-performance digital campaigns with targeted initiatives at strategic events.

Our approach focused on markets crucial for Critical Manufacturing:

  • United States
  • Europe
  • China
  • Canada
  • Mexico
  • Malaysia
  • Singapore

Each market had specific campaigns aimed at attracting local audiences through optimized landing pages, designed to highlight high-value content such as white papers, webinars, and reports with strategic forms, connecting user needs with the company’s solutions.

Global campaigns and challenges

Global campaigns and challenges

Global campaigns and challenges

To achieve the campaign goals, we implemented an integrated and effective content marketing strategy, combining high-performance digital campaigns with targeted initiatives at strategic events.

Our approach focused on markets crucial for Critical Manufacturing:

  • United States
  • Europe
  • China
  • Canada
  • Mexico
  • Malaysia
  • Singapore

Each market had specific campaigns aimed at attracting local audiences through optimized landing pages, designed to highlight high-value content such as white papers, webinars, and reports with strategic forms, connecting user needs with the company’s solutions.

Core campaign topics:

Core campaign topics:

Digital Advertising: paid campaigns to attract qualified traffic.

Webinars: live sessions to present MES solutions and address industry challenges.

White Papers: technical documents tailored to each target industry.

eBooks and Reports: rich content to empower and engage audiences.

Trade Shows and Exhibitions: presence at key events for networking and hands-on demonstrations.

Core campaign topics:

Core campaign topics:

Digital Advertising: paid campaigns to attract qualified traffic.

Webinars: live sessions to present MES solutions and address industry challenges.

White Papers: technical documents tailored to each target industry.

eBooks and Reports: rich content to empower and engage audiences.

Trade Shows and Exhibitions: presence at key events for networking and hands-on demonstrations.

Core campaign topics:

Core campaign topics:

Core campaign topics:

Digital Advertising: paid campaigns to attract qualified traffic.

Webinars: live sessions to present MES solutions and address industry challenges.

White Papers: technical documents tailored to each target industry.

eBooks and Reports: rich content to empower and engage audiences.

Trade Shows and Exhibitions: presence at key events for networking and hands-on demonstrations.

Core campaign topics:

Core campaign topics:

Core campaign topics:

Digital Advertising: paid campaigns to attract qualified traffic.

Webinars: live sessions to present MES solutions and address industry challenges.

White Papers: technical documents tailored to each target industry.

eBooks and Reports: rich content to empower and engage audiences.

Trade Shows and Exhibitions: presence at key events for networking and hands-on demonstrations.

We adopted a holistic approach, combining:

  • Sector-specific campaigns, promoting, for example, the eBook “Advanced Capabilities for Semiconductor Manufacturing.”

  • Cross-industry campaigns, developed with instructional content addressing relevant industry topics, such as the webinar “MES Selection Journey.”


Each piece of content was carefully tailored to meet the specifics of each channel, while the messages were strategically adapted to address the unique challenges of each sector, from the complexity of managing factories across multiple locations to the need for integration with enterprise systems like ERP.

We adopted a holistic approach, combining:

  • Sector-specific campaigns, promoting, for example, the eBook “Advanced Capabilities for Semiconductor Manufacturing.”

  • Cross-industry campaigns, developed with instructional content addressing relevant industry topics, such as the webinar “MES Selection Journey.”


Each piece of content was carefully tailored to meet the specifics of each channel, while the messages were strategically adapted to address the unique challenges of each sector, from the complexity of managing factories across multiple locations to the need for integration with enterprise systems like ERP.

We adopted a holistic approach, combining:

  • Sector-specific campaigns, promoting, for example, the eBook “Advanced Capabilities for Semiconductor Manufacturing.”

  • Cross-industry campaigns, developed with instructional content addressing relevant industry topics, such as the webinar “MES Selection Journey.”


Each piece of content was carefully tailored to meet the specifics of each channel, while the messages were strategically adapted to address the unique challenges of each sector, from the complexity of managing factories across multiple locations to the need for integration with enterprise systems like ERP.

We adopted a holistic approach, combining:

  • Sector-specific campaigns, promoting, for example, the eBook “Advanced Capabilities for Semiconductor Manufacturing.”

  • Cross-industry campaigns, developed with instructional content addressing relevant industry topics, such as the webinar “MES Selection Journey.”


Each piece of content was carefully tailored to meet the specifics of each channel, while the messages were strategically adapted to address the unique challenges of each sector, from the complexity of managing factories across multiple locations to the need for integration with enterprise systems like ERP.

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

Google Ads: focus on relevant keywords to dominate both organic and paid search.

Meta Ads: impactful and targeted visual content.

LinkedIn Ads: direct engagement with industry professionals and decision-makers.

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

Google Ads: focus on relevant keywords to dominate both organic and paid search.

Meta Ads: impactful and targeted visual content.

LinkedIn Ads: direct engagement with industry professionals and decision-makers.

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

Google Ads: focus on relevant keywords to dominate both organic and paid search.

Meta Ads: impactful and targeted visual content.

LinkedIn Ads: direct engagement with industry professionals and decision-makers.

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

The strategy combined the power of multiple digital channels to maximize impact:

Google Ads: focus on relevant keywords to dominate both organic and paid search.

Meta Ads: impactful and targeted visual content.

LinkedIn Ads: direct engagement with industry professionals and decision-makers.

Combining content marketing, effective design, and omnichannel execution, the partnership between Agência Vitamina and Critical Manufacturing stood out as a success story.

In addition to driving lead generation, this initiative was essential in highlighting the importance of digitalization and Industry 4.0 in the market.

Combining content marketing, effective design, and omnichannel execution, the partnership between Agência Vitamina and Critical Manufacturing stood out as a success story.

In addition to driving lead generation, this initiative was essential in highlighting the importance of digitalization and Industry 4.0 in the market.

Combining content marketing, effective design, and omnichannel execution, the partnership between Agência Vitamina and Critical Manufacturing stood out as a success story.

In addition to driving lead generation, this initiative was essential in highlighting the importance of digitalization and Industry 4.0 in the market.

Combining content marketing, effective design, and omnichannel execution, the partnership between Agência Vitamina and Critical Manufacturing stood out as a success story.

In addition to driving lead generation, this initiative was essential in highlighting the importance of digitalization and Industry 4.0 in the market.