SEO

O projecto

The project

Critical Manufacturing, a global leader in MES solutions for high-tech industries, partnered with Vitamina to enhance its visibility in key markets' search engines through technical SEO and content optimization.

O projeto
Cliente
Client
Competências
Skills
Digital Strategy
Content Marketing
Website Development
UI/UX Web Design
Visitar o site
Visit the website

Goals

Goals

  • Increase organic visits
  • Increase organic impressions
  • Increase organic CTR (click-through rate)
  • Improve average organic position
  • Increase the number of organic conversions
  • Increase organic conversion rate
  • Increase organic engagement rate
  • Increase average interaction time per organic session
  • Increase average organic session duration
  • Increase the number of pages per organic session

Goals

Goals

  • Increase organic visits
  • Increase organic impressions
  • Increase organic CTR (click-through rate)
  • Improve average organic position
  • Increase the number of organic conversions
  • Increase organic conversion rate
  • Increase organic engagement rate
  • Increase average interaction time per organic session
  • Increase average organic session duration
  • Increase the number of pages per organic session
Goals

Goals

Goals

  • Increase organic visits
  • Increase organic impressions
  • Increase organic CTR (click-through rate)
  • Improve average organic position
  • Increase the number of organic conversions
  • Increase organic conversion rate
  • Increase organic engagement rate
  • Increase average interaction time per organic session
  • Increase average organic session duration
  • Increase the number of pages per organic session
Goals

Goals

Goals

  • Increase organic visits
  • Increase organic impressions
  • Increase organic CTR (click-through rate)
  • Improve average organic position
  • Increase the number of organic conversions
  • Increase organic conversion rate
  • Increase organic engagement rate
  • Increase average interaction time per organic session
  • Increase average organic session duration
  • Increase the number of pages per organic session

The SEO project for Critical Manufacturing identified several areas for improvement to enable a significant boost in visibility and organic traffic.

The primary goal was to strengthen the brand's positioning in its target market—the United States - and lay the groundwork for greater relevance in AI tools, which are increasingly vital in potential clients' search processes.

The SEO project for Critical Manufacturing identified several areas for improvement to enable a significant boost in visibility and organic traffic.

The primary goal was to strengthen the brand's positioning in its target market—the United States - and lay the groundwork for greater relevance in AI tools, which are increasingly vital in potential clients' search processes.

The SEO project for Critical Manufacturing identified several areas for improvement to enable a significant boost in visibility and organic traffic.

The primary goal was to strengthen the brand's positioning in its target market—the United States - and lay the groundwork for greater relevance in AI tools, which are increasingly vital in potential clients' search processes.

The SEO project for Critical Manufacturing identified several areas for improvement to enable a significant boost in visibility and organic traffic.

The primary goal was to strengthen the brand's positioning in its target market—the United States - and lay the groundwork for greater relevance in AI tools, which are increasingly vital in potential clients' search processes.

Critical Manufacturing

Critical Manufacturing

Based in Portugal, with subsidiaries in key global markets, Critical Manufacturing stands at the forefront of Manufacturing Execution Systems (MES) for high-tech industries. It enables manufacturers to digitize their operations and swiftly adjust to evolving demands, opportunities, and challenges around the globe.

Target sectors include:

  • Semiconductor Industry
  • Electronics Industry
  • Medical Devices
  • Industrial Equipment

Challenges and opportunities

Overall, the project combined a detailed technical approach with content-based optimizations, divided into two main areas.

Critical Manufacturing

Critical Manufacturing

Based in Portugal, with subsidiaries in key global markets, Critical Manufacturing stands at the forefront of Manufacturing Execution Systems (MES) for high-tech industries. It enables manufacturers to digitize their operations and swiftly adjust to evolving demands, opportunities, and challenges around the globe.

Target sectors include:

  • Semiconductor Industry
  • Electronics Industry
  • Medical Devices
  • Industrial Equipment

Challenges and opportunities

Overall, the project combined a detailed technical approach with content-based optimizations, divided into two main areas.

Critical Manufacturing

Critical Manufacturing

Critical Manufacturing

Based in Portugal, with subsidiaries in key global markets, Critical Manufacturing stands at the forefront of Manufacturing Execution Systems (MES) for high-tech industries. It enables manufacturers to digitize their operations and swiftly adjust to evolving demands, opportunities, and challenges around the globe.

Target sectors include:

  • Semiconductor Industry
  • Electronics Industry
  • Medical Devices
  • Industrial Equipment

Challenges and opportunities

Overall, the project combined a detailed technical approach with content-based optimizations, divided into two main areas.

Critical Manufacturing

Critical Manufacturing

Critical Manufacturing

Based in Portugal, with subsidiaries in key global markets, Critical Manufacturing stands at the forefront of Manufacturing Execution Systems (MES) for high-tech industries. It enables manufacturers to digitize their operations and swiftly adjust to evolving demands, opportunities, and challenges around the globe.

Target sectors include:

  • Semiconductor Industry
  • Electronics Industry
  • Medical Devices
  • Industrial Equipment

Challenges and opportunities

Overall, the project combined a detailed technical approach with content-based optimizations, divided into two main areas.

Technical SEO:

Technical SEO:

  • Technical site analysis to identify issues related to crawling, indexing, and/or ranking.
  • Development of a 5-month roadmap based on priorities (effort vs. impact).
  • Configuration of organic reports in Looker Studio for KPI monitoring.
  • Technical consulting with implementation tracking through monthly meetings and support via Trello.
  • Identification and resolution of issues such as keyword cannibalization, broken internal and external links, redirects, and site performance improvements, especially on mobile devices.

Technical SEO:

Technical SEO:

  • Technical site analysis to identify issues related to crawling, indexing, and/or ranking.
  • Development of a 5-month roadmap based on priorities (effort vs. impact).
  • Configuration of organic reports in Looker Studio for KPI monitoring.
  • Technical consulting with implementation tracking through monthly meetings and support via Trello.
  • Identification and resolution of issues such as keyword cannibalization, broken internal and external links, redirects, and site performance improvements, especially on mobile devices.
Technical SEO:

Technical SEO:

Technical SEO:

  • Technical site analysis to identify issues related to crawling, indexing, and/or ranking.
  • Development of a 5-month roadmap based on priorities (effort vs. impact).
  • Configuration of organic reports in Looker Studio for KPI monitoring.
  • Technical consulting with implementation tracking through monthly meetings and support via Trello.
  • Identification and resolution of issues such as keyword cannibalization, broken internal and external links, redirects, and site performance improvements, especially on mobile devices.
Technical SEO:

Technical SEO:

Technical SEO:

  • Technical site analysis to identify issues related to crawling, indexing, and/or ranking.
  • Development of a 5-month roadmap based on priorities (effort vs. impact).
  • Configuration of organic reports in Looker Studio for KPI monitoring.
  • Technical consulting with implementation tracking through monthly meetings and support via Trello.
  • Identification and resolution of issues such as keyword cannibalization, broken internal and external links, redirects, and site performance improvements, especially on mobile devices.

Content SEO:

Content SEO:

  • Keyword research (in English) and selection of the 15 most relevant keywords for optimization, with a focus on the U.S. market.
  • Content briefs: at this stage, we selected the 15 most relevant keywords and created content briefs to optimize both new and existing pages. The goal was to ensure that pages were strategically structured to boost visibility.
  • Development of monthly improvement plans for page optimization or the creation of new pages.

Content SEO:

Content SEO:

  • Keyword research (in English) and selection of the 15 most relevant keywords for optimization, with a focus on the U.S. market.
  • Content briefs: at this stage, we selected the 15 most relevant keywords and created content briefs to optimize both new and existing pages. The goal was to ensure that pages were strategically structured to boost visibility.
  • Development of monthly improvement plans for page optimization or the creation of new pages.
Content SEO:

Content SEO:

Content SEO:

  • Keyword research (in English) and selection of the 15 most relevant keywords for optimization, with a focus on the U.S. market.
  • Content briefs: at this stage, we selected the 15 most relevant keywords and created content briefs to optimize both new and existing pages. The goal was to ensure that pages were strategically structured to boost visibility.
  • Development of monthly improvement plans for page optimization or the creation of new pages.
Content SEO:

Content SEO:

Content SEO:

  • Keyword research (in English) and selection of the 15 most relevant keywords for optimization, with a focus on the U.S. market.
  • Content briefs: at this stage, we selected the 15 most relevant keywords and created content briefs to optimize both new and existing pages. The goal was to ensure that pages were strategically structured to boost visibility.
  • Development of monthly improvement plans for page optimization or the creation of new pages.

Phase 1: initial analysis

Phase 1: initial analysis

We began with a detailed diagnosis of the website's current state, focusing on monthly organic visits, which were analyzed between January 2023 and February 2024.

Domain authority was assessed using tools like Ubersuggest and Semrush. We also analyzed the primary traffic sources, with a focus on Google Organic, direct traffic, and Google CPC.

At the same time, we conducted a benchmarking analysis of direct competitors, considering metrics such as organic traffic, domain authority, Trust Flow, Citation Flow, and Spam Score. This analysis was essential for identifying competitive opportunities.

Phase 2: SEO audit

We conducted a comprehensive SEO audit, covering both technical and content aspects. Every element of the site was analyzed, from UX and response codes to indexing and Core Web Vitals.

The audit identified issues such as JavaScript code hindering content rendering, duplicate or missing meta descriptions, and internal links pointing to redirected pages. For each issue, we provided detailed recommendations with clear priorities and specific resolution strategies.

Phase 3: keyword database

Using tools like Google Search Console, Semrush, and Ubersuggest, we created a keyword database focused on the U.S. market.

This work involved selecting 15 primary keywords, prioritizing terms with high search volume, commercial relevance, and ranking feasibility.

Phase 4: roadmap

We developed a detailed roadmap, prioritizing each action based on expected impact and required effort. This plan included clear deadlines and regular status updates, ensuring full transparency and organization.

Through a rigorous technical approach, we implemented improvements such as:

  • Optimization of Schema Markup, focusing on videos to increase impressions and clicks.
  • Resolution of issues with long URLs, internal 404 errors, and chain redirects.
  • Site speed optimization, particularly on mobile devices, through analysis and improvement of Core Web Vitals.

The digital evolution of Critical Manufacturing is underway, and the changes made are a key step in ensuring its leadership in the global market it operates in.

By combining technical insights with strategic content and structural improvements, we’ve built a solid base for sustainable growth..

Phase 1: initial analysis

Phase 1: initial analysis

We began with a detailed diagnosis of the website's current state, focusing on monthly organic visits, which were analyzed between January 2023 and February 2024.

Domain authority was assessed using tools like Ubersuggest and Semrush. We also analyzed the primary traffic sources, with a focus on Google Organic, direct traffic, and Google CPC.

At the same time, we conducted a benchmarking analysis of direct competitors, considering metrics such as organic traffic, domain authority, Trust Flow, Citation Flow, and Spam Score. This analysis was essential for identifying competitive opportunities.

Phase 2: SEO audit

We conducted a comprehensive SEO audit, covering both technical and content aspects. Every element of the site was analyzed, from UX and response codes to indexing and Core Web Vitals.

The audit identified issues such as JavaScript code hindering content rendering, duplicate or missing meta descriptions, and internal links pointing to redirected pages. For each issue, we provided detailed recommendations with clear priorities and specific resolution strategies.

Phase 3: keyword database

Using tools like Google Search Console, Semrush, and Ubersuggest, we created a keyword database focused on the U.S. market.

This work involved selecting 15 primary keywords, prioritizing terms with high search volume, commercial relevance, and ranking feasibility.

Phase 4: roadmap

We developed a detailed roadmap, prioritizing each action based on expected impact and required effort. This plan included clear deadlines and regular status updates, ensuring full transparency and organization.

Through a rigorous technical approach, we implemented improvements such as:

  • Optimization of Schema Markup, focusing on videos to increase impressions and clicks.
  • Resolution of issues with long URLs, internal 404 errors, and chain redirects.
  • Site speed optimization, particularly on mobile devices, through analysis and improvement of Core Web Vitals.

The digital evolution of Critical Manufacturing is underway, and the changes made are a key step in ensuring its leadership in the global market it operates in.

By combining technical insights with strategic content and structural improvements, we’ve built a solid base for sustainable growth..

Phase 1: initial analysis

Phase 1: initial analysis

Phase 1: initial analysis

We began with a detailed diagnosis of the website's current state, focusing on monthly organic visits, which were analyzed between January 2023 and February 2024.

Domain authority was assessed using tools like Ubersuggest and Semrush. We also analyzed the primary traffic sources, with a focus on Google Organic, direct traffic, and Google CPC.

At the same time, we conducted a benchmarking analysis of direct competitors, considering metrics such as organic traffic, domain authority, Trust Flow, Citation Flow, and Spam Score. This analysis was essential for identifying competitive opportunities.

Phase 2: SEO audit

We conducted a comprehensive SEO audit, covering both technical and content aspects. Every element of the site was analyzed, from UX and response codes to indexing and Core Web Vitals.

The audit identified issues such as JavaScript code hindering content rendering, duplicate or missing meta descriptions, and internal links pointing to redirected pages. For each issue, we provided detailed recommendations with clear priorities and specific resolution strategies.

Phase 3: keyword database

Using tools like Google Search Console, Semrush, and Ubersuggest, we created a keyword database focused on the U.S. market.

This work involved selecting 15 primary keywords, prioritizing terms with high search volume, commercial relevance, and ranking feasibility.

Phase 4: roadmap

We developed a detailed roadmap, prioritizing each action based on expected impact and required effort. This plan included clear deadlines and regular status updates, ensuring full transparency and organization.

Through a rigorous technical approach, we implemented improvements such as:

  • Optimization of Schema Markup, focusing on videos to increase impressions and clicks.
  • Resolution of issues with long URLs, internal 404 errors, and chain redirects.
  • Site speed optimization, particularly on mobile devices, through analysis and improvement of Core Web Vitals.

The digital evolution of Critical Manufacturing is underway, and the changes made are a key step in ensuring its leadership in the global market it operates in.

By combining technical insights with strategic content and structural improvements, we’ve built a solid base for sustainable growth..

Phase 1: initial analysis

Phase 1: initial analysis

Phase 1: initial analysis

We began with a detailed diagnosis of the website's current state, focusing on monthly organic visits, which were analyzed between January 2023 and February 2024.

Domain authority was assessed using tools like Ubersuggest and Semrush. We also analyzed the primary traffic sources, with a focus on Google Organic, direct traffic, and Google CPC.

At the same time, we conducted a benchmarking analysis of direct competitors, considering metrics such as organic traffic, domain authority, Trust Flow, Citation Flow, and Spam Score. This analysis was essential for identifying competitive opportunities.

Phase 2: SEO audit

We conducted a comprehensive SEO audit, covering both technical and content aspects. Every element of the site was analyzed, from UX and response codes to indexing and Core Web Vitals.

The audit identified issues such as JavaScript code hindering content rendering, duplicate or missing meta descriptions, and internal links pointing to redirected pages. For each issue, we provided detailed recommendations with clear priorities and specific resolution strategies.

Phase 3: keyword database

Using tools like Google Search Console, Semrush, and Ubersuggest, we created a keyword database focused on the U.S. market.

This work involved selecting 15 primary keywords, prioritizing terms with high search volume, commercial relevance, and ranking feasibility.

Phase 4: roadmap

We developed a detailed roadmap, prioritizing each action based on expected impact and required effort. This plan included clear deadlines and regular status updates, ensuring full transparency and organization.

Through a rigorous technical approach, we implemented improvements such as:

  • Optimization of Schema Markup, focusing on videos to increase impressions and clicks.
  • Resolution of issues with long URLs, internal 404 errors, and chain redirects.
  • Site speed optimization, particularly on mobile devices, through analysis and improvement of Core Web Vitals.

The digital evolution of Critical Manufacturing is underway, and the changes made are a key step in ensuring its leadership in the global market it operates in.

By combining technical insights with strategic content and structural improvements, we’ve built a solid base for sustainable growth..