Performance Campaigns

O projecto

The project

Framedrop, an AI-powered platform revolutionizing short video creation for content creators, entrusted Vitamina to boost new user acquisition and enhance the conversion rate from Sign-Ups to Paid Upgrades.

O projeto
Cliente
Client
Competências
Skills
Digital Strategy
Performance Marketing & Automation
Graphic Design
Copywriting
Visitar o site
Visit the website

Goals

Goals

  • Increase Free Plan user acquisition
  • Increase Pro Plan user acquisition
  • Reduce Cost per Acquisition (CPA)

Goals

Goals

  • Increase Free Plan user acquisition
  • Increase Pro Plan user acquisition
  • Reduce Cost per Acquisition (CPA)
Goals

Goals

Goals

  • Increase Free Plan user acquisition
  • Increase Pro Plan user acquisition
  • Reduce Cost per Acquisition (CPA)
Goals

Goals

Goals

  • Increase Free Plan user acquisition
  • Increase Pro Plan user acquisition
  • Reduce Cost per Acquisition (CPA)

Framedrop AI

Framedrop AI

Framedrop was created to revolutionize the way content creators work, enabling them to focus on what truly matters: creating and connecting with their audience.

It leverages artificial intelligence to automatically identify the best moments from long-form videos—whether from conversations, live streams, or gaming—and transforms them into shareable shorts for TikTok, YouTube Shorts, and Instagram with just a few clicks.

Our work began by defining Framedrop's positioning as an indispensable solution for content creators looking to quickly and intuitively turn long videos into high-quality shorts.

Framedrop AI

Framedrop AI

Framedrop was created to revolutionize the way content creators work, enabling them to focus on what truly matters: creating and connecting with their audience.

It leverages artificial intelligence to automatically identify the best moments from long-form videos—whether from conversations, live streams, or gaming—and transforms them into shareable shorts for TikTok, YouTube Shorts, and Instagram with just a few clicks.

Our work began by defining Framedrop's positioning as an indispensable solution for content creators looking to quickly and intuitively turn long videos into high-quality shorts.

Framedrop AI

Framedrop AI

Framedrop AI

Framedrop was created to revolutionize the way content creators work, enabling them to focus on what truly matters: creating and connecting with their audience.

It leverages artificial intelligence to automatically identify the best moments from long-form videos—whether from conversations, live streams, or gaming—and transforms them into shareable shorts for TikTok, YouTube Shorts, and Instagram with just a few clicks.

Our work began by defining Framedrop's positioning as an indispensable solution for content creators looking to quickly and intuitively turn long videos into high-quality shorts.

Framedrop AI

Framedrop AI

Framedrop AI

Framedrop was created to revolutionize the way content creators work, enabling them to focus on what truly matters: creating and connecting with their audience.

It leverages artificial intelligence to automatically identify the best moments from long-form videos—whether from conversations, live streams, or gaming—and transforms them into shareable shorts for TikTok, YouTube Shorts, and Instagram with just a few clicks.

Our work began by defining Framedrop's positioning as an indispensable solution for content creators looking to quickly and intuitively turn long videos into high-quality shorts.

Targeting

Targeting

The campaign targeting was carefully designed to reach highly relevant and specific audiences within the United States market.

The focus within the gaming community was on male gamers who prioritized the fast and efficient creation of epic moments.

For creators of talk content, such as podcasters and small businesses, the messaging appealed to both men and women, emphasizing the potential to streamline workflows and professionalize short video production.

Targeting

Targeting

The campaign targeting was carefully designed to reach highly relevant and specific audiences within the United States market.

The focus within the gaming community was on male gamers who prioritized the fast and efficient creation of epic moments.

For creators of talk content, such as podcasters and small businesses, the messaging appealed to both men and women, emphasizing the potential to streamline workflows and professionalize short video production.

Targeting

Targeting

Targeting

The campaign targeting was carefully designed to reach highly relevant and specific audiences within the United States market.

The focus within the gaming community was on male gamers who prioritized the fast and efficient creation of epic moments.

For creators of talk content, such as podcasters and small businesses, the messaging appealed to both men and women, emphasizing the potential to streamline workflows and professionalize short video production.

Targeting

Targeting

Targeting

The campaign targeting was carefully designed to reach highly relevant and specific audiences within the United States market.

The focus within the gaming community was on male gamers who prioritized the fast and efficient creation of epic moments.

For creators of talk content, such as podcasters and small businesses, the messaging appealed to both men and women, emphasizing the potential to streamline workflows and professionalize short video production.

Key Messages

Key Messages

The key messages were strategically crafted to achieve two primary goals: attracting new users to the free plan and establishing a solid funnel of qualified leads to promote the paid Starter and Pro plans. This approach maximizes upgrades while reducing acquisition costs.

Key Messages

Key Messages

The key messages were strategically crafted to achieve two primary goals: attracting new users to the free plan and establishing a solid funnel of qualified leads to promote the paid Starter and Pro plans. This approach maximizes upgrades while reducing acquisition costs.

Key Messages

Key Messages

Key Messages

The key messages were strategically crafted to achieve two primary goals: attracting new users to the free plan and establishing a solid funnel of qualified leads to promote the paid Starter and Pro plans. This approach maximizes upgrades while reducing acquisition costs.

Key Messages

Key Messages

Key Messages

The key messages were strategically crafted to achieve two primary goals: attracting new users to the free plan and establishing a solid funnel of qualified leads to promote the paid Starter and Pro plans. This approach maximizes upgrades while reducing acquisition costs.

We highlighted the platform's features, such as automatic subtitles, split cam, and the upcoming integration of brand assets, showcasing not only its ease of use but also its ongoing commitment to innovation. This ensures a positive and confidence-inspiring user experience.

We highlighted the platform's features, such as automatic subtitles, split cam, and the upcoming integration of brand assets, showcasing not only its ease of use but also its ongoing commitment to innovation. This ensures a positive and confidence-inspiring user experience.

We highlighted the platform's features, such as automatic subtitles, split cam, and the upcoming integration of brand assets, showcasing not only its ease of use but also its ongoing commitment to innovation. This ensures a positive and confidence-inspiring user experience.

We highlighted the platform's features, such as automatic subtitles, split cam, and the upcoming integration of brand assets, showcasing not only its ease of use but also its ongoing commitment to innovation. This ensures a positive and confidence-inspiring user experience.

Implemented strategies

Implemented strategies

The campaign was executed through an effective combination of digital channels:

  • Google Search: to target users precisely when they search for video editing tools using specific keywords.
  • Google Display (static and animated ads): to promote brand awareness with impactful creatives.
  • Google Performance Max: utilizing automated strategies that combine various ad formats.
  • Meta Ads: promoting visual ads and dynamic videos to reach content creators active on social media.

Implemented strategies

Implemented strategies

The campaign was executed through an effective combination of digital channels:

  • Google Search: to target users precisely when they search for video editing tools using specific keywords.
  • Google Display (static and animated ads): to promote brand awareness with impactful creatives.
  • Google Performance Max: utilizing automated strategies that combine various ad formats.
  • Meta Ads: promoting visual ads and dynamic videos to reach content creators active on social media.
Implemented strategies

Implemented strategies

Implemented strategies

The campaign was executed through an effective combination of digital channels:

  • Google Search: to target users precisely when they search for video editing tools using specific keywords.
  • Google Display (static and animated ads): to promote brand awareness with impactful creatives.
  • Google Performance Max: utilizing automated strategies that combine various ad formats.
  • Meta Ads: promoting visual ads and dynamic videos to reach content creators active on social media.
Implemented strategies

Implemented strategies

Implemented strategies

The campaign was executed through an effective combination of digital channels:

  • Google Search: to target users precisely when they search for video editing tools using specific keywords.
  • Google Display (static and animated ads): to promote brand awareness with impactful creatives.
  • Google Performance Max: utilizing automated strategies that combine various ad formats.
  • Meta Ads: promoting visual ads and dynamic videos to reach content creators active on social media.

Performance Indicators (KPIs)

Over more than six months of advertising, the campaign achieved the following results:

Performance Indicators (KPIs)

Over more than six months of advertising, the campaign achieved the following results:

Performance Indicators (KPIs)

Over more than six months of advertising, the campaign achieved the following results:

Performance Indicators (KPIs)

Over more than six months of advertising, the campaign achieved the following results:

360º Consulting

360º Consulting

In addition to digital campaigns, we also provided Marketing Automation consulting, focusing on the HubSpot platform.

We started by conducting a comprehensive audit to pinpoint areas for improvement and evaluate the performance of current initiatives. Based on this, we established clear objectives and recommended data-driven strategies to boost the impact of marketing automation.

Key strategies implemented:

  • Smart Workflows (Always-On, Goal-Specific, and Smart Lists)
  • Behavior-based segmentation
  • Tag definition
  • Lead Scoring setup
  • Content strategies
  • Copy and design review

Beyond the advertising strategies, we also worked on improving the website’s landing pages. We suggested user experience improvements to create smoother navigation and eliminate any friction points in the customer journey.

360º Consulting

360º Consulting

In addition to digital campaigns, we also provided Marketing Automation consulting, focusing on the HubSpot platform.

We started by conducting a comprehensive audit to pinpoint areas for improvement and evaluate the performance of current initiatives. Based on this, we established clear objectives and recommended data-driven strategies to boost the impact of marketing automation.

Key strategies implemented:

  • Smart Workflows (Always-On, Goal-Specific, and Smart Lists)
  • Behavior-based segmentation
  • Tag definition
  • Lead Scoring setup
  • Content strategies
  • Copy and design review

Beyond the advertising strategies, we also worked on improving the website’s landing pages. We suggested user experience improvements to create smoother navigation and eliminate any friction points in the customer journey.

360º Consulting

360º Consulting

360º Consulting

In addition to digital campaigns, we also provided Marketing Automation consulting, focusing on the HubSpot platform.

We started by conducting a comprehensive audit to pinpoint areas for improvement and evaluate the performance of current initiatives. Based on this, we established clear objectives and recommended data-driven strategies to boost the impact of marketing automation.

Key strategies implemented:

  • Smart Workflows (Always-On, Goal-Specific, and Smart Lists)
  • Behavior-based segmentation
  • Tag definition
  • Lead Scoring setup
  • Content strategies
  • Copy and design review

Beyond the advertising strategies, we also worked on improving the website’s landing pages. We suggested user experience improvements to create smoother navigation and eliminate any friction points in the customer journey.

360º Consulting

360º Consulting

360º Consulting

In addition to digital campaigns, we also provided Marketing Automation consulting, focusing on the HubSpot platform.

We started by conducting a comprehensive audit to pinpoint areas for improvement and evaluate the performance of current initiatives. Based on this, we established clear objectives and recommended data-driven strategies to boost the impact of marketing automation.

Key strategies implemented:

  • Smart Workflows (Always-On, Goal-Specific, and Smart Lists)
  • Behavior-based segmentation
  • Tag definition
  • Lead Scoring setup
  • Content strategies
  • Copy and design review

Beyond the advertising strategies, we also worked on improving the website’s landing pages. We suggested user experience improvements to create smoother navigation and eliminate any friction points in the customer journey.